Trehan IRIS appoints Prasad Rane as Chief Business & Marketing Officer

Trehan IRIS, the real estate development arm of the over-seven-decade-old Trehan Group, has appointed Prasad Rane as its Chief Business & Marketing Officer (CBMO). The appointment, announced on September 22, 2026, places Rane at the helm of the company’s business growth, sales, marketing, brand building, customer experience and go-to-market initiatives.

In this newly created role, Rane will work across the organisation to align commercial strategy with brand and customer experience, while developing propositions across Trehan IRIS’ residential, commercial and retail real estate portfolio. The move signals the company’s intent to deepen its focus on integrated brand-led growth as it enters its next phase of expansion.

Who is Prasad Rane and what does he bring?

Rane brings over two decades of experience spanning real estate, retail, consumer brands, asset management, marketing and business development. Before joining Trehan IRIS, he served as Chief Growth Officer at DailyObjects, where he was responsible for offline business growth and expansion, development of its physical retail footprint and new business channels.

Earlier, at ICS Group, Rane held the roles of Chief Marketing Officer at PPZ and CEO of SPACES. His responsibilities during this period included work across asset management, retail and mixed-use destinations, technology parks and public spaces. He also brings earlier experience in advertising and retail, spanning consumer behaviour, brand strategy and business development.

Rane’s career includes roles involving business and brand strategy, physical consumer spaces and growth initiatives across both established organisations and newer consumer businesses. This blend of experience is expected to help Trehan IRIS build a more cohesive brand proposition across its diverse portfolio.

What the leadership says

Abhishek Trehan and Aman Trehan, Executive Directors of Trehan IRIS, said in a joint statement: “Prasad brings a strong combination of business, brand and consumer understanding, with experience across real estate, retail and consumer businesses. His mandate will be to bring business growth, sales and marketing closer together as we enter our next phase of growth. We are pleased to welcome him to the leadership team.”

Rane himself described the role as focused on connecting business, sales, brand and customer experience as the real estate sector increasingly places emphasis on the broader proposition around physical spaces. “Real estate today is no longer only about what we build; it is increasingly about the experience, proposition and value we create around it,” he said. “Trehan IRIS has a strong legacy and an exciting opportunity to build the next phase of the organisation around that foundation. My focus will be to bring business, sales, brand and customer experience closer together, creating propositions that are distinctive for the consumer and meaningful for the business.”

What this means for Trehan IRIS

The appointment comes as Trehan IRIS looks to build its next phase of growth across residential, commercial and retail real estate. The Trehan Group, which has more than seven decades of experience, also has interests spanning hospitality. Its real estate portfolio is focused on spaces shaped around wellbeing, community and customer needs.

The creation of a dedicated CBMO role suggests that Trehan IRIS is prioritising a more integrated approach to marketing and business development. By having a single executive overseeing both business growth and brand strategy, the company aims to ensure that its commercial goals and customer experience efforts are aligned from the outset.

For the real estate marketing and business development community in India, this appointment is notable because it reflects a broader industry trend: real estate companies are increasingly seeking leaders who can bridge the gap between traditional sales-driven approaches and modern brand-building and customer experience strategies.

Datos clave

Detail	Information
Appointee	Prasad Rane
Role	Chief Business & Marketing Officer (CBMO)
Company	Trehan IRIS
Previous role	Chief Growth Officer at DailyObjects
Mandate	Business growth, sales, marketing, brand building, customer experience, go-to-market initiatives

Why this matters for marketing and business professionals

For readers of Coruja who follow marketing leadership moves, brand strategy and business development in India, this appointment offers a case study in how established real estate groups are restructuring their leadership to respond to changing consumer expectations. The integration of business growth and marketing under a single executive is a model that may be adopted by other companies in the sector.

Rane’s background across real estate, retail and consumer brands also highlights the value of cross-sector experience in shaping customer propositions for physical spaces. As the lines between product, service and experience continue to blur in Indian real estate, appointments like this are likely to become more common.

Source: Social Samosa – https://www.socialsamosa.com/industry-updates/trehan-iris-appoints-prasad-rane-as-chief-business-marketing-officer-12564754