Local SEO checklist for Indian service businesses

Local SEO in India is not only about ranking for a city keyword. It is about making sure a customer can trust the business before calling, messaging or visiting.

Core checklist

• Keep name, address and phone consistent across the website and listings.
• Build a complete Google Business Profile.
• Add service pages for each high-value location and service combination.
• Use real photos, opening hours, pricing caveats and trust signals.
• Track calls, WhatsApp clicks, forms and direction requests.

Content structure

Every location page should explain the service, who it is for, service area, proof, FAQs, reviews and next step.

Source note

This starter article defines the editorial shape for Coruja. Live Hermes articles should replace starter notes with current primary sources, official documents and linked evidence.