A Reels and Shorts planning system for Indian brands

Short-form video works best when the team has a system. Chasing every trend creates noise; a simple planning loop creates learning.

Weekly loop

1. Pick three customer problems.
2. Turn each problem into one teaching clip, one proof clip and one opinion clip.
3. Reuse the strongest idea across Instagram, YouTube Shorts and LinkedIn where relevant.
4. Review retention, saves, comments and profile actions.

India context

For Indian brands, language mix matters. English may work for B2B and startup audiences, while Hindi or local language hooks can improve clarity for consumer categories.

Source note

This starter article defines the editorial shape for Coruja. Live Hermes articles should replace starter notes with current primary sources, official documents and linked evidence.