Gupshup Deploys Meta Business Agent on WhatsApp for Treebo Hotels in India

Gupshup, a leading conversational AI platform, has announced the successful deployment of Meta Business Agent on WhatsApp for Treebo Hotels across India. This integration allows Indian customers to search for hotels, compare options, view property images, and receive AI-driven recommendations directly through WhatsApp conversations, marking a significant step in AI-powered customer engagement within the hospitality sector.

This deployment follows Meta’s recent global rollout of its Business Agent. Gupshup collaborated closely with Meta during the private beta phase, focusing on establishing the necessary integrations and deployment processes tailored for enterprise applications.

Enhancing Hotel Discovery for Indian Travellers

Treebo Hotels, operating in various Indian cities, has integrated its extensive hotel catalogue, APIs, and customer support resources into this new system. This enables users to inquire about hotel locations, pricing, availability, and amenities through natural language conversations on WhatsApp. The initiative aims to streamline the hotel discovery and booking process, making it more intuitive and accessible for Indian travellers.

Early pilot results indicate strong user engagement. Nearly all users who arrived via advertisements continued their interactions within WhatsApp. Approximately 70% of users engaged in hotel searches, 17% viewed hotel images, and 15% inquired about pricing. The median conversation duration was 11 minutes, with some sessions involving up to 30 messages, highlighting the depth of user interaction. Notably, about 10% of users interacted with the service in Hindi, demonstrating the platform’s linguistic adaptability for the Indian market.

Key facts

Feature	Detail
Platform	Meta Business Agent on WhatsApp
Deployed by	Gupshup
Client	Treebo Hotels (India)
Functionality	AI-powered hotel search, comparison, recommendations, and inquiries
Pilot Engagement	70% searched for hotels, 17% viewed images, 15% enquired about pricing
Multilingual Support	10% of users interacted in Hindi

Strategic Vision for Conversational Commerce

Beerud Sheth, co-founder and CEO of Gupshup, emphasized the growing importance of messaging platforms as primary business storefronts. He stated that the next evolutionary step involves AI agents that can deeply engage customers, understand their intent, and drive desired outcomes. The combination of Meta Business Agent and Gupshup’s context management technology aims to bring this capability to WhatsApp at scale, transforming conversations into discovery, engagement, and commerce.

Mayank Khandelwal, Chief Technology Officer at Treebo Hospitality Ventures Private Limited, highlighted that travel discovery has always been conversational, and WhatsApp is already integral to how their customers interact. This deployment brings that natural behavior into the booking journey in a scalable and intuitive manner. Integrating their catalog and workflows with Meta Business Agent via Gupshup has created a new channel for discovery, validated by the early engagement figures.

The pilot reflects a broader industry trend towards leveraging conversational AI tools for enhanced customer engagement and commerce on popular messaging platforms. For Indian businesses and consumers, this development signifies easier access to services and more personalized interactions, directly impacting how travel and hospitality services are discovered and booked. The ability to handle queries in regional languages like Hindi further enhances its relevance and accessibility for the diverse Indian user base.

Source: Social Samosa, https://www.socialsamosa.com/industry-updates/gupshup-deploys-meta-business-agent-whatsapp-treebo-12044434