Snitch Expands Into Lifestyle Sector With Design-Led Luggage Line
Direct-to-consumer fashion brand Snitch is stepping into the travel category, launching a design-first luggage line aimed at millennial consumers.
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Desk archive
Author: Coruja Editorial
Zypp Electric Trims FY26 Loss 44% To ₹59.7 Cr As IPO Push Builds
Zypp Electric's parent Bycyshare Technologies cut its FY26 net loss 44.4% to ₹59.7 Cr as operating revenue rose 5.2% to ₹461 Cr. EV rentals grew…
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Claude text watermark: what it can and cannot prove about authorship
Anthropic is moving to watermark Claude-generated text under the EU AI Act. A detected mark does not prove AI authorship, and a missing mark proves…
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OpenAI’s new Ultrafast mode promises 14x speed for GPT 5.6 Sol, but preview access is limited
OpenAI has introduced Ultrafast, a preview mode for GPT 5.6 Sol that it says delivers 14x faster processing for enterprise tasks. Access is limited for…
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World Padel League Season 4: JioHotstar and Star Sports 3 to broadcast matches in India
Season 4 of the World Padel League will be broadcast in India on JioHotstar and Star Sports 3, with the global network extending to more…
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A New Column Asks Why SEOs Still Ignore ‘Decision Distance’ in the AI Search Era
A Search Engine Journal column argues that clicks and rankings only capture decisions already made, and introduces “Decision Distance” to measure the gap between user…
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Google Ads’ scenic route: “non-linear targeting” pitches a cheaper path for $100-click niches
Search Engine Journal outlines an alternative Google Ads targeting strategy built on six real campaigns, aimed at advertisers priced out of $100-click niches.
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How McDowell’s No.1 turned ‘Yaari’ into a brand asset
A new afaqs! case study traces how McDowell's No.1 built the 'No. 1 Yaari' platform into a durable brand asset — and why premiumisation is…
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Anthropic makes Claude Code Auto Mode the default from August 14
Starting August 14, Claude Code Pro, Max and Team plans will run in Auto Mode by default. Anthropic says its classifier caught 89 percent of…
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AMD acquires Taalas: the new race for single-model AI chips
AMD is buying Canadian startup Taalas, which builds chips wired to a single AI model. The deal could shake up AI inference — and the…
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