Navigating Google SGE in India: A Guide for Marketers
Google's Search Generative Experience (SGE) is poised to transform Indian SEO. This column offers practical strategies for marketers to adapt content, technical SEO, and local…
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Desk archive
Category: Columns
Opinionated, source-aware analysis from the Coruja editorial desk.
India’s AI Policy: A Balancing Act for Startups and Innovation
India's evolving AI policy aims to foster innovation while ensuring ethical use and data protection. This column explores the implications for Indian startups and the…
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The Unseen Costs of AI Tools for Indian Startups: Beyond the Subscription Fee
Indian startups are rapidly adopting AI tools, but many overlook the hidden costs beyond monthly subscriptions. This column explores the often-missed expenses in integration, data…
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Navigating AI’s Impact on Indian SEO: Beyond Keyword Stuffing
AI is reshaping search engine optimisation in India, moving the focus from traditional tactics to quality content, user experience, and ethical practices. This column explores…
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How India’s New Digital Personal Data Protection Act Impacts AI Development
India's Digital Personal Data Protection Act (DPDP Act) 2023 introduces significant changes for AI developers and businesses handling personal data. This column explores its implications…
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How India’s New IT Rules Shape AI Startups and Digital Marketing Strategies
India's updated IT Rules bring significant changes for AI startups and digital marketers, impacting data governance, content moderation, and user safety. This column explores the…
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The AI-Powered Shift in Indian SEO: Adapting to Google’s SGE
Google's Search Generative Experience (SGE) is poised to redefine SEO for Indian businesses. This column explores how local marketers can adapt to the AI-driven search…
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AI’s Impact on Content Marketing Teams in India: Practical Strategies and Workflow Shifts
AI is fundamentally changing content marketing in India, from ideation to distribution. This column details practical workflow shifts, ethical considerations, and actionable strategies for Indian…
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Google’s December 2025 Core Update: A Reality Check for Indian Marketers
Google's December 2025 Core Update caused significant volatility, impacting publishers and benefiting e-commerce. Indian marketers must understand how these shifts dictate content strategy and technical…
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India’s AI Push: Navigating the Ethical AI Landscape for Startups
As India embraces AI, startups face the critical challenge of building ethical AI systems. This column explores the regulatory landscape, consumer expectations, and practical steps…
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