Desk archive
Search updates, technical SEO, content strategy, local SEO and analytics.
A detailed research review of Frase.io, examining its AI-driven content briefs, SERP analysis, and integration with WordPress. We weigh the benefits against the learning curve…
Read more
We take a deep dive into Perplexity AI, exploring its utility for Indian users seeking precise, sourced answers amidst the evolving digital landscape. Is it…
Read more
We take a deep dive into Perplexity AI, evaluating its utility for professionals in India's digital marketing and tech landscape. Does it deliver on its…
Read more
NotebookLM can help Indian marketers and founders interrogate documents, briefs and research packs, but it should be treated as a source-grounded assistant, not a publishing…
Read more
New analysis suggests that current AI search visibility tools often misrepresent actual user recommendations, a crucial distinction Indian businesses need to understand for their digital…
Read more
Google's John Mueller recently explained the optimal use cases for the 'Validate Fix' button in Search Console, detailing its impact on recrawling and indexing issues.
Read more
An in-depth review of the Ministry of Electronics and Information Technology's IndiaAI portal, assessing its current utility and practical value for AI professionals, researchers, startups,…
Read more
If organic clicks fall, do not assume rankings fell. This practical guide helps teams separate ranking changes, click-through shifts and reporting problems using Google’s own…
Read more
Google's NotebookLM has rebranded to Gemini Notebook, bringing with it updated user-triggered fetchers that can scrape websites without attribution, impacting Indian site owners who need…
Read more
The highest AI Search risk is usually not by industry alone, but by query intent and traffic mix. For Indian publishers, SaaS firms, D2C brands,…
Read more