Search winner-loser claims: what Indian teams should not say yet
Many early search winner-loser narratives go beyond what public evidence supports. Here is a practical, source-backed guide to what Indian teams can say carefully, what…
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Desk archive
Category: SEO
Search updates, technical SEO, content strategy, local SEO and analytics.
Anthropic Survey Reveals Half of Claude Users See AI Handling 50% of Work
A new survey by Anthropic indicates that approximately half of its Claude AI users believe the platform already handles 50% or more of their work…
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Google’s June Spam Update Targets AI Answer Manipulation
Google's latest spam update now includes policies against manipulating generative AI responses in Search, raising concerns for Indian businesses and marketers.
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SEO Pioneer Bruce Clay, Innovator of Content Siloing, Dies
Bruce Clay, a foundational figure in the SEO industry credited with inventing content siloing, has passed away. His influential concepts continue to shape digital marketing…
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Reviewing Gemini for AI Content Creation in India: A Practical Look for Indian Marketers
A practical review of Google's Gemini for Indian marketers and content creators, focusing on its utility for localized content, SEO, and digital marketing strategies.
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Bruce Clay, “Father of SEO,” Passes Away
Bruce Clay, widely recognized as the "Father of SEO" and a pioneering figure in the search engine optimization industry, has passed away. Clay founded one…
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Q3 SEO checks Indian teams should revisit now
Before locking Q3 SEO work, Indian publishers, SaaS sites, local businesses, and D2C brands should re-check crawlability, internal linking, site structure, and content usefulness rather…
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How to Audit Your Pages for AI Search Citability Without Chasing GEO Hype
A practical, source-backed framework for auditing pages for AI search citability by improving clarity, crawlability, internal links, and evidence, without relying on speculative GEO tactics.
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What Google’s AI Search Changes Mean for Indian Website Traffic Now
Google’s search experience is shifting toward more direct answers, which can change how often users click through to websites. For Indian businesses, the practical response…
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June 2026 Google search volatility: what Indian teams should carry into Q3
A cautious, source-backed recap of what public Google guidance supports after a noisy search period, and how Indian SEO and marketing teams can prioritise Q3…
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