Desk archive
Search updates, technical SEO, content strategy, local SEO and analytics.
Google has officially integrated AI search visibility reporting into Search Console, signaling that AI-powered search results are an integral part of overall search performance, not…
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Legitimate web pages are being removed from Google search results due to fraudulent DMCA complaints, impacting site owners and raising concerns about content visibility.
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Google Search will now direct users straight to a domain's AMP host page, discontinuing the practice of serving AMP content from its cache. This change…
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Not every late-June traffic drop means a Google update hit. This guide helps you separate ranking loss, click changes, crawlability problems, and measurement issues using…
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OpenAI's latest data reveals that a majority of active ChatGPT consumer users now primarily use non-English languages, with significant growth in Asia and Africa. This…
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AI-powered search changes how visibility works, but it does not replace SEO fundamentals. For Indian teams, the practical response is to improve crawlability, page clarity,…
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Google's CEO Sundar Pichai and SVP Nick Fox emphasize that optimizing for AI search is identical to optimizing for traditional search, focusing on high-quality, in-depth…
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Google's VP of Search, Liz Reid, highlights that publishers need to create content people truly want to read to succeed in AI Search, moving beyond…
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A source-backed guide to what Indian SEO and marketing teams can safely conclude after a month of Google update and AI Search chatter, and what…
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Many early search winner-loser narratives go beyond what public evidence supports. Here is a practical, source-backed guide to what Indian teams can say carefully, what…
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