Prasad Maulik Returns to WPP Media as AVP of Client Services

Prasad Maulik has been appointed Associate Vice President of Client Services at WPP Media, a role that brings him back to the agency where his advertising career first began. Maulik announced the move through a LinkedIn post, describing it as a return to a place that gave him a promising start.

Maulik wrote on LinkedIn: “With a little ambition and a leap of faith, I’m grateful to announce that I’m starting a new position as Associate Vice President- Client Services at WPP Media. This is where my advertising journey first started as an intern, so making the decision to come back to a place which gave me a promising start was exceptionally easy. Coming full circle to strategise impactful campaigns, build brands effectively using AI and embrace new challenges!”

His appointment reflects a growing trend of senior talent returning to organisations where they built foundational experience, and signals WPP Media’s continued investment in experienced client leadership.

A career across major agencies and brands

Before rejoining WPP Media, Maulik was at Only Much Louder (OML), where he managed media planning and influencer strategies for the Bacardi portfolio across APAC and EMEA markets. His role there involved coordinating campaigns across multiple regions, working with both traditional media planning and influencer-led marketing.

Prior to OML, Maulik held positions at Madison World and dentsu X. At these agencies, he handled media planning, digital strategy and client management for brands including CEAT Tyres, Blue Star, Glenmark and Jaguar Land Rover. His experience spans both automotive and consumer goods sectors, giving him a broad understanding of client requirements across different industries.

Earlier in his career, Maulik worked as a digital media planner at Wavemaker, where he managed digital campaigns for clients such as Vodafone, Kotak Mahindra Bank and Red Bull. He began his advertising journey with an internship at Mindshare, a WPP agency, making his current appointment a full-circle moment in his professional trajectory.

What this means for WPP Media and the industry

Maulik’s return to WPP Media comes at a time when agencies are increasingly focusing on integrating AI into campaign strategy and client services. In his LinkedIn announcement, Maulik specifically mentioned building brands effectively using AI, indicating that his role will involve incorporating emerging technologies into client solutions.

For the Indian advertising and marketing sector, senior appointments like this highlight the demand for leaders who combine traditional media planning expertise with digital and AI-driven capabilities. Maulik’s experience across multiple agency networks and client categories positions him to handle complex, multi-market campaigns.

The move also reflects WPP Media’s strategy of attracting talent with deep industry knowledge and existing client relationships. As brands look for more integrated and data-driven approaches, agencies are strengthening their client services teams to deliver on these expectations.

Datos clave

Aspect	Details
Role	Associate Vice President – Client Services
Agency	WPP Media
Previous role	Only Much Louder (Bacardi portfolio, APAC & EMEA)
Career start	Internship at Mindshare

Why this matters for Coruja readers

For professionals following advertising, media planning and digital marketing in India, Maulik’s appointment offers insight into how major agency groups are structuring their leadership teams. His focus on AI in campaign strategy aligns with broader industry shifts towards automation and data-driven decision making. Readers working in client services or media planning can note the career path that led to this senior role, including the value of returning to a familiar agency environment with new skills and experience.

Source: Social Samosa – https://www.socialsamosa.com/industry-updates/prasad-maulik-wpp-media-avp-client-services-12401658