Source-led article
ANHAD Developers appoints Akash Lakhina as Head of Sales, Marketing and CRM ahead of Gurugram entry
ANHAD Developers has appointed Akash Lakhina as Head of Sales, Marketing and CRM, according to a company announcement reported by Social Samosa. The move comes as the developer prepares to enter Gurugram’s premium residential market, and it follows Adil Altaf taking over as CEO of the group’s real estate vertical.
Lakhina will oversee sales, marketing and customer relationship management for the company’s premium residential projects, the announcement said.
Who is Akash Lakhina
Lakhina brings nearly three decades of experience across multiple industries, including about a decade in luxury real estate. He began his career in hospitality and studied at the Pacific International Hotel Management School in New Zealand.
The hospitality-to-real-estate shift matters in the luxury segment, where sales cycles are longer, buyers are fewer and service expectations continue after possession. Developers entering a new micro-market such as Gurugram often rely on leaders who can build a sales culture from scratch while protecting brand reputation.
The mandate
At ANHAD Developers, Lakhina’s brief combines three functions: sales, marketing and customer relationship management. Having a single head for all three suggests the company wants one owner for the full buyer journey, from the first enquiry to project handover and after-sales support.
Altaf, who recently took over as CEO of the group’s real estate vertical, said Lakhina’s experience in luxury residential real estate and his customer-focused approach would support the company’s plans in Gurugram.
What the leadership said
Commenting on the appointment, Altaf said: “We are delighted to welcome Akash to the ANHAD Developers leadership team at a defining stage of our growth journey. His deep understanding of the luxury residential market, combined with a customer-first mindset and strong leadership capabilities, makes him an ideal fit for our vision. I am confident his expertise will play a pivotal role in shaping exceptional customer experiences and strengthening our presence in Gurugram’s premium real estate market.”
Lakhina said: “In the luxury real estate sector, true value isn’t just built on grand architecture; it is anchored in trust, service, and an uncompromising commitment to quality. Drawing on my background in world-class hospitality, my approach to leading the Sales, Marketing, and CRM vertical at ANHAD Developers centers on delivering a seamless, highly tailored experience for our discerning homeowners.”
He added that luxury is not just a physical space but the art of understanding clients’ aspirations, and that the company aims to set new benchmarks for refined living experiences across Gurugram by building high-performing, customer-centric teams.
What remains unclear
The announcement does not disclose several details that buyers and market watchers typically expect from a developer preparing a new city entry. No specific project names, site locations, launch timelines or price points have been shared, and the company has not stated sales targets or the size of the team Lakhina will lead.
It is also unclear whether the role covers only new Gurugram projects or the company’s wider portfolio, and how the sales, marketing and CRM functions were structured before this appointment. The Social Samosa report is based on the company’s announcement, and no independent project-level information has been published.
Key facts at a glance
| Item | Detail |
|---|---|
| Appointee | Akash Lakhina |
| New role | Head of Sales, Marketing and CRM, ANHAD Developers |
| Experience | Nearly three decades; about a decade in luxury real estate |
| Education | Pacific International Hotel Management School, New Zealand |
| Context | Follows Adil Altaf’s appointment as CEO of the group’s real estate vertical |
What to watch
For prospective homebuyers in the National Capital Region, the sequence of appointments is the more telling detail: a new CEO followed by a sales and customer-experience head indicates ANHAD is building its go-to-market leadership before announcing projects, rather than after.
The next things to check are the company’s first Gurugram project disclosures, approval status and pricing. Until those are public, this appointment is best read as preparation for market entry rather than evidence of an active launch pipeline.