Neha Shinde returns to Polycab as Head of Corporate Communications and PR

Polycab India has appointed Neha Shinde as head of corporate communications and public relations, marking her return to the company after a little over a year. The appointment, reported by afaqs!, brings back a veteran who previously spent three years in senior PR roles at the company.

Shinde joins from Epsilon Carbon, where she served as lead – corporate communications and PR since April 2024. In that role, she oversaw communications across the company’s operations in India, the United States, Finland and Germany. Her move back to Polycab signals continuity in the company’s communications leadership, as she had previously managed both internal and external communications for the manufacturer.

Return to familiar ground

Shinde’s earlier tenure at Polycab spanned from around 2021 to 2024. She joined as Manager – PR and Corporate Communication and was later promoted to Senior Manager – PR and Corporate Communication. During that period, she led public relations, media engagement, internal and external communications, managed the company’s PR agency, supported marketing campaigns through PR, and oversaw website content and internal communications initiatives.

Her return comes after a relatively short absence, suggesting that Polycab values her institutional knowledge and established relationships with media and stakeholders.

Career trajectory

Before her first stint at Polycab, Shinde was Manager – PR and Corporate Communications at Ryan International Group of Institutions, where she handled communications for a large educational network. She has also worked at agencies such as Avian WE, Brands2Life, and Ashwini Publicity, managing communications for brands across consumer electronics, entertainment, education and healthcare.

This agency-side experience gives her a broad perspective on media relations, crisis communication, and brand storytelling, which she now brings back to a corporate role at one of India’s largest cable and wire manufacturers.

Why this matters for Coruja readers

While not directly about AI or digital marketing tools, this appointment highlights the growing importance of integrated communications in Indian corporates. For professionals in digital marketing, SEO, and SMM, corporate communications roles increasingly require cross-functional coordination with digital teams. The PR function at Polycab includes website content and marketing campaign support, areas where digital expertise is becoming essential.

The move also reflects the steady demand for senior communications talent in India’s manufacturing and infrastructure sectors, a trend that readers tracking the Indian job market in marketing and communications may find useful.

Datos clave

Key detail	Information
Name	Neha Shinde
New role	Head – Corporate Communications & PR, Polycab India
Previous role	Lead – Corporate Communications & PR, Epsilon Carbon
Earlier role at Polycab	Manager, later Senior Manager – PR & Corporate Communication

What to watch

Shinde’s return may signal a renewed focus on media and stakeholder engagement at Polycab as the company continues to expand its product lines and market presence. Readers in the PR and digital marketing space can expect to see Polycab’s communications strategy evolve, potentially with more emphasis on digital channels and brand campaigns.

For those tracking leadership moves in Indian corporate communications, this appointment is a notable example of a professional returning to a familiar organisation after a short break, indicating strong employer-employee alignment.

Source: afaqs! – https://www.afaqs.com/people-spotting/neha-shinde-rejoins-polycab-as-head-of-corporate-communications-pr-12194497