The Unseen Costs of AI in Indian Marketing: Beyond the Hype
AI promises efficiency, but Indian marketers must scrutinise the hidden costs of integration, data quality, and skill gaps to avoid diminishing returns.
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Desk archive
Tag: AI marketing India
Decoding India’s AI Readiness for Marketers: Hype vs. Reality
As AI tools flood the market, Indian marketers face a unique challenge: discerning actionable insights from the prevalent hype. This column explores the current state…
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