Desk archive

Tag: attribution

AI News India/Jul 13, 2026/3 min read

Justifying Generative Engine Optimization (GEO) Investment Beyond Traditional Attribution

As AI increasingly influences consumer decisions before website clicks, marketers face new challenges in proving the ROI of Generative Engine Optimization (GEO). A new approach…

AI News India/Jun 12, 2026/3 min read

Google Analytics Enhances Attribution with Source Grouping and Hostname Filtering

Google Analytics introduces new Source Group reporting and hostname filtering to improve traffic attribution, cross-channel analysis, and data quality for marketers in India.