Desk archive
India’s organic search landscape is shifting as Google’s AI Overviews go live. Beyond the CTR drop, Indian marketers need to overhaul content formats, measurement approaches,…
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DataReportal’s Digital 2026 report says 1 billion people now use AI every month. For Indian marketers, the headline is tempting, but the real question is…
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LinkedIn’s algorithm now prioritises “knowledge and advice” over engagement bait. For Indian B2B creators and marketers, this means rethinking content strategy, format and measurement.
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Google’s AI Overviews now appear in over 20% of Indian search queries. For Indian content teams, this changes keyword strategy, snippet targeting, and the role…
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In today's digital landscape, Indian marketers face a deluge of information, much of it AI-generated or unverified. This column explains why lateral reading – cross-referencing…
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