AI adoption in India: What the 1 billion monthly users number really means
DataReportal’s Digital 2026 report says 1 billion people now use AI every month. For Indian marketers, the headline is tempting, but the real question is…
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Desk archive
Tag: lateral reading
Beyond the Hype: Why Indian Marketers Need Lateral Reading for Source Credibility
In today's digital landscape, Indian marketers face a deluge of information, much of it AI-generated or unverified. This column explains why lateral reading – cross-referencing…
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Fact-Checking AI Output: Why Lateral Reading is Key for Indian Marketers
AI tools offer speed but demand rigorous fact-checking. Indian marketers must adopt lateral reading to verify AI-generated content, moving beyond single-source reliance to cross-reference claims…
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