Desk archive
India’s organic search landscape is shifting as Google’s AI Overviews go live. Beyond the CTR drop, Indian marketers need to overhaul content formats, measurement approaches,…
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Move beyond speculation. This column provides a repeatable audit framework for Indian content teams to measure AI Overviews impact, identify citation opportunities, and adjust strategy…
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Google’s AI Overviews have arrived in India, reshaping how search results display. For Indian marketers, founders and content creators, this shift demands a rethink of…
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Google’s AI Overviews are live in India, cutting organic clicks by up to 64% for some queries. This guide gives Indian marketers a concrete, week-by-week…
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AI Overviews are now live in India. This column breaks down what the official announcements, search data, and publisher reports mean for organic traffic, content…
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Google’s AI Overviews have arrived in India. Here is what the data shows about traffic, click-through rates, and content strategy adjustments for Indian marketers.
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If organic clicks fall, do not assume rankings fell. This practical guide helps teams separate ranking changes, click-through shifts and reporting problems using Google’s own…
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A cautious measurement brief for marketers: how to separate possible search visibility issues, branded-demand shifts and reporting differences before reacting to an organic traffic drop.
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