Desk archive
A new study analyzing 6.77 million LLM-driven sessions shows ChatGPT commanding 92.4% of AI referral traffic, highlighting its overwhelming lead in directing users to external…
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Discover how Indian marketers can leverage Google Trends for nuanced insights into local market shifts, emerging product categories, and consumer behavior, moving beyond basic keyword…
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A robust content strategy framework helps Indian businesses move beyond ad-hoc publishing to create content that consistently ranks, engages, and drives business goals. Learn how…
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An analysis of Google's December 2025 Core Update, focusing on its implications for Indian publishers, news outlets, and e-commerce businesses, examining the shifts in organic…
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Google's core updates are reshaping the SEO landscape for Indian businesses. This column analyzes the impact, drawing lessons from recent volatility and offering practical steps…
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Google's core updates continue to reshape the SEO landscape in India. This column unpacks the impact of recent updates, drawing insights from winners and losers,…
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An analysis of Google's December 2025 Core Update and its implications for SEO professionals, content creators, and businesses in India, focusing on shifts in visibility…
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Google's Search Generative Experience (SGE) is rolling out, bringing significant changes to how information is presented in search results. For Indian marketers and businesses, understanding…
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