Source-led article

Menhood (Macobs Technologies) Reports 75% FY26 Revenue Growth to ₹41.4 Cr, Profit Up 20%

E-commerce & D2C//3 min read
A display of Menhood grooming products, including trimmers and perfumes, with the company logo prominently featured.
A display of Menhood grooming products, including trimmers and perfumes, with the company logo prominently featured.
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Indian direct-to-consumer (D2C) grooming brand Menhood, a venture of Macobs Technologies and listed on NSE Emerge, has reported robust financial performance for the fiscal year 2025-26 (FY26). The company’s consolidated net profit increased by 20.1% year-on-year to ₹3.1 Cr, up from ₹2.6 Cr in the previous fiscal. This growth was driven by a substantial 75.2% surge in operating revenue, which reached ₹41.4 Cr in FY26, compared to ₹23.6 Cr in FY25.

The Jaipur-based startup, founded by Dushyant Gandotra in 2019, offers a diverse range of male grooming and lifestyle products, including trimmers, perfumes, intimate washes, and moisturisers, sold through its own website and various e-commerce marketplaces. The company also operates Womenhood, a brand focused on female-centric products, expanding its market reach.

Financial Highlights

Menhood's financial results demonstrate strong momentum, particularly in the latter half of FY26. The company recorded a profit of ₹1.7 Cr in the second half (H2) of FY26, marking a significant 124% increase from ₹76.8 Lakh in the corresponding period last year. Sequentially, H2 FY26 profit grew by 20.4% from ₹1.4 Cr in H1 FY26.

Operating revenue in H2 FY26 soared by 215% year-on-year and nearly 16% quarter-on-quarter, reaching ₹22.2 Cr. Including other income of ₹1.3 Cr, Menhood's total income for FY26 stood at ₹42.6 Cr. These figures underscore the brand's expanding presence and growing consumer base in the competitive Indian D2C market.

Key Financials

Metric FY26 (₹ Cr) FY25 (₹ Cr) YoY Growth
Operating Revenue 4 6 2%
Net Profit 1 6 1%
Total Expenses 4 4 3%

Expense Management

While revenue and profit saw significant increases, Menhood's total expenses also rose by 88.3% to ₹38.4 Cr in FY26, up from ₹20.4 Cr in the previous fiscal year. The largest component of these expenses was the purchase of stock in trade, which increased by 82.1% to ₹20.2 Cr in FY26, reflecting higher sales volumes and inventory management.

Employee benefit costs saw a moderate increase of 20.3% to ₹1.2 Cr, from ₹1 Cr in FY25. Interestingly, advertising expenses, a critical component for D2C brands, declined by 7.6% to ₹6.3 Cr in FY26, compared to ₹6.8 Cr in FY25. This suggests a potential improvement in marketing efficiency or a strategic shift in promotional activities. Other expenses remained relatively stable, decreasing marginally by 1.5% to ₹6.1 Cr.

Competitive Landscape and Strategic Moves

Menhood operates in a dynamic male grooming market in India, competing with established players such as Bombay Shaving Company, Beardo, and Winston Electronics. The company's expansion strategy includes inorganic growth, as evidenced by Macobs Technologies' recent deal to acquire a 50.01% stake in health and wellness D2C brand Getmymettle for INR 10.5 Cr earlier this year. This acquisition indicates Menhood's intent to diversify its portfolio and strengthen its position within the broader D2C wellness segment.

For Indian startups and D2C brands, Menhood's performance highlights the potential for sustained growth in niche markets through focused product offerings and effective digital strategies. The ability to increase profitability while managing significant revenue growth, coupled with strategic acquisitions, provides a critical case study for founders and investors navigating the Indian consumer market. The slight reduction in advertising spend while achieving substantial revenue growth could also offer insights into optimizing marketing channels for efficiency.

Source: Inc42 – https://inc42.com/buzz/menhood-fy26-revenue-zooms-75-yoy-to-%e2%82%b941-cr-profit-up-20-yoy/