Shakambhari Group Appoints Sourav Mookerjee as GM – Brand & Communications

Shakambhari Group has appointed Sourav Mookerjee as General Manager – Brand & Communications. In this new capacity, Mookerjee will be responsible for the brand strategy and communications across the group’s key brands, Elegant Steel and Thermocon. The appointment highlights a strategic move for the group to strengthen its brand presence and market positioning within India’s competitive landscape.

Mookerjee brings a substantial background of over 16 years in marketing management, brand strategy, and product development. His experience spans various sectors, including building materials, consumer durables, and fast-moving consumer goods (FMCG). This broad expertise is expected to be instrumental in driving the marketing initiatives for Shakambhari Group’s diverse product portfolio.

Previous Role and Experience

Before joining Shakambhari Group, Mookerjee served as the Marketing Head – West Bengal & North East for Nuvoco Vistas Corp. In this role, he managed extensive marketing campaigns, spearheaded lead generation efforts, and played a crucial role in brand positioning for several product lines. These included prominent brands such as Concreto, Duraguard, Double Bull Cement, as well as various construction chemicals and ready-mix concrete products. His tenure at Nuvoco Vistas demonstrates his capability in managing complex marketing portfolios within the building materials sector.

Career Trajectory

Mookerjee’s career history includes significant marketing and brand management roles at several other notable companies. He has held positions at ACC, Super Shakti TMT Bars, Ambuja Realty, and Videocon Industries. This extensive experience across different industries and product categories provides him with a well-rounded perspective on brand building and market dynamics, which will be valuable in his new role at Shakambhari Group.

Key facts:
| Aspect | Detail |
| :——————- | :———————————————————————- |
| Appointee | Sourav Mookerjee |
| New Role | General Manager – Brand & Communications |
| Company | Shakambhari Group |
| Key Brands | Elegant Steel, Thermocon |
| Experience | Over 16 years in marketing, brand strategy, product development |
| Previous Company | Nuvoco Vistas Corp (Marketing Head – West Bengal & North East) |

Relevance for Indian Digital Marketing Professionals

This appointment is significant for digital marketing professionals in India, particularly those focused on the building materials and industrial sectors. The strategic hiring of an experienced brand and communications leader like Sourav Mookerjee indicates Shakambhari Group’s commitment to enhancing its brand communication efforts. Digital marketers can anticipate increased activity in online campaigns, content marketing, and digital brand positioning for Elegant Steel and Thermocon. Professionals in the field should observe how Mookerjee leverages his extensive background to innovate digital strategies and integrate them with traditional marketing approaches to achieve broader market penetration and brand recall. This move could set new benchmarks for brand engagement in the Indian construction and consumer sectors.

Source: afaqs! https://www.afaqs.com/people-spotting/shakambhari-group-appoints-sourav-mookerjee-as-gm-brand-communications-12151760

Datos clave

Punto	Detalle
Fuente	afaqs!
Fecha	2026-07-10T10:29:56+00:00
Tema	Shakambhari Group appoints Sourav Mookerjee as GM- brand & communications