THV Appoints Nancy Bhasin Singh as Senior VP & Head of Brand and Marketing

Treebo Hospitality Ventures (THV) has appointed Nancy Bhasin Singh as Senior Vice President & Head of Brand & Marketing, the company announced on August 24, 2026. Singh will oversee end-to-end brand architecture, marketing strategy and guest experience across THV’s multi-segment portfolio.

The appointment comes as THV pursues aggressive expansion plans, targeting over 2,000 hotels in the value segment and more than 100 hotels in the mid-premium segment over the next five years.

What the role covers

In her new position, Singh is responsible for brand and marketing across the company’s full range of hospitality offerings. This includes the value segment brands Itsy, Treebo and Treebo Premium, the mid-premium segment brand Medalio, the company’s food and beverage business, and its SaaS technology platform Hotel Superhero.

The scope reflects THV’s strategy of operating across multiple price tiers while maintaining distinct brand identities. Each segment serves a different traveller profile, from budget-conscious guests to those seeking premium experiences.

Who Nancy Bhasin Singh is

Singh brings nearly two decades of experience at the intersection of consumer strategy, brand scaling and entrepreneurship. Most recently, she served as Head of Brand (India) at Lenskart, where she steered multi-brand strategy, design and positioning for the then IPO-bound company.

Prior to Lenskart, Singh founded ThisForThat, a fashion-swap startup. Her background also includes eight years in consumer strategy and advertising at D&H Blurb Communication, part of the Future Group, where she worked with clients such as Liberty, Converse and Godfrey Phillips India.

Why this hire matters for THV’s growth plans

THV co-founder and CEO Sidharth Gupta framed the hire as central to the company’s next phase. “As THV scales across multiple hospitality tiers, our mandate is clear: sharpen brand positioning, deepen guest loyalty, and elevate the unit economics of guest experience,” Gupta said. “Nancy brings a rare mix of large-scale brand building and entrepreneurial agility. Her deep consumer insight will be instrumental as we redefine our brand promises and unlock market share across categories.”

Singh herself noted the broader shift in Indian hospitality. “Indian hospitality is undergoing a structural shift driven by an evolving modern traveller. THV sits at a powerful intersection of scale, technology, and market opportunity,” she said. “My focus is to build sharp, distinctive brands across our portfolio that redefine category standards, drive operating leverage for our hotel partners, and deliver uncompromising value to guests.”

What this means for the Indian hospitality marketing landscape

The appointment signals that THV is prioritising brand differentiation as it scales. For digital marketers and brand strategists following the Indian hospitality and travel tech sectors, Singh’s move from a direct-to-consumer brand like Lenskart into hospitality suggests a growing convergence of consumer brand thinking with the traditionally operations-heavy hotel industry.

THV’s use of Hotel Superhero as a SaaS offering also points to the company’s dual focus on its own hotel operations and on providing technology to other hoteliers. This creates an interesting brand challenge: marketing both to end consumers and to business customers, each requiring a different messaging strategy.

Datos clave

Detail	Information
Appointee	Nancy Bhasin Singh
Role	Senior Vice President & Head of Brand & Marketing
Previous role	Head of Brand (India) at Lenskart
Expansion target	2,000+ value segment hotels, 100+ mid-premium hotels in 5 years

The next few quarters will show how Singh translates her consumer brand experience into THV’s multi-brand hospitality framework, particularly as the company pushes into new markets and segments.

Source: Social Samosa – https://www.socialsamosa.com/industry-updates/thv-appoints-nancy-bhasin-singh-senior-vp-head-brand-marketing-12426170