How to Turn AI Visibility Data into Action: Ahrefs’ Constance Tan on Winning More Citations in AI Answers

Most Indian marketing teams now track their brand’s visibility in AI-generated answers. The dashboards are set up, the share-of-voice reports are live, and AI citation data appears on monthly performance decks. The harder question is: what do you actually do with those numbers?

Search behaviour reveals a clear gap. Queries about tracking AI visibility far outnumber queries about improving it, according to data cited by Search Engine Journal. Nearly every team can see where ChatGPT and Google AI Overviews mention their brand, but very few have a repeatable process for changing that picture.

Ahrefs product marketer Constance Tan will address this gap in an upcoming live webinar hosted by Search Engine Journal. Her session, titled “AI Cites Your Brand. Now What? Turn AI Visibility Data Into Actions,” is scheduled for September 2025 and will focus on moving from measurement to active improvement.

The gap between tracking and acting

The core problem is not a lack of data. Tools like Ahrefs, Semrush and Statista now offer AI visibility dashboards that show how often a brand appears in AI-generated search answers. The missing piece is a workflow: a set of repeatable steps that turn raw citation numbers into editorial or technical changes.

Tan’s session will address exactly this. She plans to show marketing teams how to prioritise their next steps based on the data they already collect, and which specific tactics tend to increase the frequency and quality of AI citations. The webinar includes a live Q&A segment, allowing attendees to ask about their own brand’s situation.

Why this matters for Indian marketers

For Indian brands competing in search, the rise of AI Overviews and ChatGPT as answer engines changes the optimisation playbook. Traditional SEO focused on ranking in a list of blue links. AI answers, by contrast, pull from a broader set of sources and often favour structured, authoritative content that directly answers user questions.

Indian e-commerce, SaaS and media companies that already track their AI visibility now need a way to act on that data. Without a clear process, the monthly AI visibility report remains a vanity metric — interesting to see but hard to improve.

What the webinar will cover

According to the event description, the session will cover:

• How to interpret AI visibility data beyond share-of-voice percentages
• How to identify which content changes are most likely to win AI citations
• How to prioritise optimisation work when resources are limited
• Real examples of brands that moved the needle on AI citations

The webinar is free to register, and a recording will be sent to all registrants who cannot attend live.

Who should attend

The session is aimed at SEO professionals, content marketers and digital marketing leads who already track AI visibility and want to move into the optimisation phase. For Indian agencies and in-house teams managing brand presence across ChatGPT, Google AI Overviews and other answer engines, the practical tactics may help close the gap between reporting and results.

Datos clave

Topic	Detail
Webinar title	AI Cites Your Brand. Now What? Turn AI Visibility Data Into Actions
Speaker	Constance Tan, Product Marketer at Ahrefs
Host	Search Engine Journal
Key focus	Moving from AI visibility measurement to actionable citation improvement

Source: Search Engine Journal, “How To Win More Citations In AI Answers, Live With Ahrefs’ Constance Tan” by Heather Campbell, published 4 September 2025. Available at https://www.searchenginejournal.com/most-teams-can-measure-ai-visibility-few-can-move-it/588219/