Bluesky’s AI Assistant Attie Gets a Research Tool to Track Trends Across the Open Social Web

Bluesky’s AI assistant Attie, originally built to let users create custom feeds without programming, has evolved into a research tool for the open social web. The company this week introduced Quests, a feature that lets users ask open-ended questions about news, trends and conversations spreading across Bluesky and any other app built on the AT Protocol.

The move positions Attie as a utility for social media professionals, journalists and researchers who want to track what is happening on the decentralised social network without relying on traditional dashboards or manual monitoring.

What Quests does

Quests enables users to type natural-language questions and receive answers drawn from the Bluesky social graph, known as the Atmosphere. For example, a user can ask Attie to identify trending topics in a specific region, list influential accounts in a niche like Indian startups, or summarise discussion around a recent event. The AI assistant pulls data not only from Bluesky itself but also from other apps that integrate with the AT Protocol, the open standard that Bluesky helped develop.

Bluesky chief innovation officer Jay Graber, who stepped down as CEO in March, described the feature as a tool to help people “make sense of the internet” and “fight back against the proliferation of misinformation and noise”. Graber said the company’s bet is that tools helping users find the truth will prove more useful than those that add confusion.

Attie in beta and free for now

Attie launched in March 2026 as a separate product from Bluesky’s core social network. It was initially designed to let users design their own algorithms and create custom feeds. The new Quests capability expands its scope into open-ended research. The company has not announced pricing, but Bluesky has previously hinted at charging for the assistant. For now, Attie remains free, and the Quests feature is in beta, accessible via a waitlist over the coming weeks.

Bluesky’s growth and monetisation push

The expansion comes as Bluesky’s user growth has slowed. The network doubled to 40 million registered accounts last October but now reports about 45.6 million accounts. To sustain development of the AT Protocol and its own operations, Bluesky is exploring revenue streams beyond venture funding. In March, the company disclosed it had raised $100 million in a round that closed in 2025, giving it runway to test ideas like Attie and a potential premium subscription.

Toni Schneider, former founding CEO of Automattic, replaced Graber as Bluesky CEO in March. The leadership change signals a focus on product development and monetisation.

Relevance for Indian digital marketers and AI users

For Indian social media managers, digital marketers and AI tool enthusiasts, Attie with Quests offers a way to monitor conversations on a growing open social platform without requiring technical skills. As Bluesky gains traction among Indian tech and startup communities, the ability to extract trends and influential voices could become a valuable addition to a marketer’s toolkit. The tool’s reliance on the AT Protocol also means it may eventually work with other decentralised apps, broadening its utility.

However, the feature is still in beta and subject to change. Bluesky’s community has expressed mixed feelings about AI, with some users opposing it for economic, environmental and political reasons. The company must balance this sentiment with its need to generate revenue, which could affect how Attie evolves.

Key Data

Metric	Detail
Bluesky registered users (July 2026)	~45.6 million
Attie launch date	March 2026
New Quests feature status	Beta, waitlist access
Bluesky funding round (closed 2025)	$100 million

Source: TechCrunch – “Bluesky’s AI assistant Attie expands into an open social research tool” (July 24, 2026).