Google NotebookLM Review for Indian Content and Marketing Teams
NotebookLM can help Indian marketers and founders interrogate documents, briefs and research packs, but it should be treated as a source-grounded assistant, not a publishing…
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Desk archive
Category: PPC & Ads
Google Ads, Meta Ads, LinkedIn Ads, retail media, measurement and paid acquisition.
Google Expands Performance Max Product Reporting to All Networks
Google has broadened its Performance Max product-level reporting to include data from all eligible networks, moving beyond its previous limitation to Search network activity. This…
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Google Clarifies AI Search Eligibility, QFCs, and Creator Partnerships for Advertisers
Ginny Marvin of Google addressed advertiser questions regarding AI Search eligibility, Qualified Future Conversions (QFC), and YouTube Creator Partnerships, offering context to recent Google Marketing…
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Google Ads Mandates AI Content Disclosure, Including for India
Google Ads now requires advertisers to disclose the use of generative AI in ad creative, impacting campaigns across Search, YouTube, and Discover, with specific implications…
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Google Clarifies Smart Bidding Update for Budget-Limited Campaigns
Google has issued clarifications regarding upcoming changes to its Smart Bidding system, specifically addressing how budget-limited Target CPA and Target ROAS campaigns will behave starting…
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Broken Form Costs Agency Months of Leads, Highlights Communication Gaps in PPC Campaigns
A technical glitch where a lead generation form failed to send email notifications led to an agency losing months of client leads, underscoring the critical…
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Reviewing Gemini for AI Content Creation in India: A Practical Look for Indian Marketers
A practical review of Google's Gemini for Indian marketers and content creators, focusing on its utility for localized content, SEO, and digital marketing strategies.
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Google’s Expanded Ad Policy to Introduce New Advertiser Qualification Signals
Google is gradually expanding its Limited Ad Serving policy from June 2026 through 2028, introducing new advertiser qualification signals tied to user reports, identity, and…
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Google Introduces Ask Ad Manager: An AI Agent for Publishers to Streamline Ad Operations
Google has launched Ask Ad Manager, a new Gemini-powered AI assistant designed to help publishers troubleshoot ad delivery issues, generate reports, and navigate the platform…
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Google Clarifies SEO Tools Lack Access to Internal Metrics, Emphasizes First-Party Reporting
Google has reiterated that third-party SEO tools do not have access to its internal metrics, advising Chief Marketing Officers (CMOs) to rely on its official…
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