ChatGPT Chrome extension now reads and acts on open browser tabs
OpenAI’s updated Chrome extension lets ChatGPT access open browser tabs, summarise content, compare products across multiple pages, and use Computer Use in Work mode to…
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Desk archive
Category: PPC & Ads
Google Ads, Meta Ads, LinkedIn Ads, retail media, measurement and paid acquisition.
Google Ads’ scenic route: “non-linear targeting” pitches a cheaper path for $100-click niches
Search Engine Journal outlines an alternative Google Ads targeting strategy built on six real campaigns, aimed at advertisers priced out of $100-click niches.
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ChatGPT Ads rolls out conversion bidding, geo exclusions and bulk campaign tools
ChatGPT Ads introduces new advertiser features including conversion-optimized bidding, geo exclusions, average daily budgets, and bulk campaign management tools.
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Google NotebookLM Review for Indian Content and Marketing Teams
NotebookLM can help Indian marketers and founders interrogate documents, briefs and research packs, but it should be treated as a source-grounded assistant, not a publishing…
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Google Expands Performance Max Product Reporting to All Networks
Google has broadened its Performance Max product-level reporting to include data from all eligible networks, moving beyond its previous limitation to Search network activity. This…
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Google Clarifies AI Search Eligibility, QFCs, and Creator Partnerships for Advertisers
Ginny Marvin of Google addressed advertiser questions regarding AI Search eligibility, Qualified Future Conversions (QFC), and YouTube Creator Partnerships, offering context to recent Google Marketing…
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Google Ads Mandates AI Content Disclosure, Including for India
Google Ads now requires advertisers to disclose the use of generative AI in ad creative, impacting campaigns across Search, YouTube, and Discover, with specific implications…
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Google Clarifies Smart Bidding Update for Budget-Limited Campaigns
Google has issued clarifications regarding upcoming changes to its Smart Bidding system, specifically addressing how budget-limited Target CPA and Target ROAS campaigns will behave starting…
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Broken Form Costs Agency Months of Leads, Highlights Communication Gaps in PPC Campaigns
A technical glitch where a lead generation form failed to send email notifications led to an agency losing months of client leads, underscoring the critical…
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Reviewing Gemini for AI Content Creation in India: A Practical Look for Indian Marketers
A practical review of Google's Gemini for Indian marketers and content creators, focusing on its utility for localized content, SEO, and digital marketing strategies.
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