Marketers Urged to Adapt to 5 Major AI Search Shifts Before Q3
As Q3 approaches, marketers in India need to understand five critical AI search shifts impacting visibility and click-through rates. AI Overviews and new citation practices…
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Desk archive
Tag: content strategy
Navigating Google’s Core Updates: An Indian Marketer’s Playbook for 2026
Google's core updates continue to reshape the SEO landscape in India. This column unpacks the impact of recent updates, drawing insights from winners and losers,…
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Google’s December 2025 Core Update: What Indian Marketers Need to Know
An analysis of Google's December 2025 Core Update and its implications for SEO professionals, content creators, and businesses in India, focusing on shifts in visibility…
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Instagram Expands ‘Your Algorithm’ Controls to Main Feed, Empowering Users and Influencing Content Strategy
Instagram has rolled out expanded 'Your Algorithm' controls to its main feed, allowing users to directly influence the topics that shape their content recommendations across…
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Beyond the Hype: Practical Implications of Google’s SGE for Indian SEO Professionals
Google's Search Generative Experience (SGE) is slowly rolling out, promising to reshape how users find information. For Indian SEO professionals, understanding its practical impact on…
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The Unseen Shift: How Google’s SGE Impacts Indian SEO Strategies
Google's Search Generative Experience (SGE) is rolling out, bringing significant changes to how information is presented in search results. For Indian marketers and businesses, understanding…
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The Unseen Shift: How Google’s SGE Impacts Indian SEO Strategies
Google's Search Generative Experience (SGE) represents a fundamental shift for Indian SEO professionals. This column explores how generative AI in search redefines visibility, content strategy,…
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IPL Win: Brands Like Puma, Zomato, Myntra Leverage RCB’s Success on Social Media
Following RCB's second consecutive IPL victory, Indian brands including Puma, Zomato, Myntra, and Amazon quickly engaged on social media, showcasing real-time marketing tactics. This demonstrates…
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