Desk archive

Tag: conversion tracking

Digital Marketing/Jun 19, 2026/2 min read

Google Ads to Automatically Enroll Advertisers in Conversion-Based Customer Lists

Google Ads is set to automatically enroll eligible advertisers into conversion-based customer lists, leveraging first-party data for enhanced audience targeting and campaign performance.

Digital Marketing/Jun 15, 2026/3 min read

PPC Underspend Highlights Importance of Fundamentals, Human Oversight

A significant PPC underspend incident underscores the critical need for rigorous account monitoring, budget pacing, and human oversight in an increasingly automated digital marketing landscape.