Beyond the Clickbait: A Marketer’s Guide to Source Evaluation in India
In an era of information overload, Indian marketers need robust frameworks to evaluate sources. This column explores practical methods like SIFT and PROVEN to cut…
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Desk archive
Tag: digital marketing
Laura Abreu’s Google Ads Exit: A Lesson in Client Selection and Setting Expectations
Performance marketing strategist Laura Abreu shares a pivotal client experience that led her to step away from Google Ads for a period, highlighting critical lessons…
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Understanding Online Casino Bonus Structures: A Deep Dive for Digital Marketers
For digital marketers in the iGaming sector, understanding the nuances of online casino bonus structures is key to effective user acquisition and retention. This sponsored…
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OpenAI Expands Advertising Reach with ChatGPT Ads Manager Beta in the UK
OpenAI has launched a beta version of its self-serve Ads Manager for ChatGPT in the UK, signaling a significant move towards monetizing its AI platform…
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AI Search in India: What Website Owners Should Do Now
AI search is changing how some answers are presented. Indian website owners should respond with useful content, clear trust signals, careful automation, and better page-level…
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Beyond the Headlines: Evaluating News Sources for Indian Marketers
In today's information-rich environment, Indian marketers face challenges discerning credible news from misinformation. This column offers practical frameworks to critically evaluate news sources, identify bias,…
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Google’s Volatile Core Updates: What Indian Marketers Need to Know About Search Volatility
Google's core updates are reshaping the SEO landscape for Indian businesses. This column analyzes the impact, drawing lessons from recent volatility and offering practical steps…
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The Leaf Secures Digital Mandate for Rainbow Children’s Hospital Group in India
Bengaluru-based marketing and creative agency The Leaf has been appointed to manage the social media and online reputation for Rainbow Children’s Hospital Group and its…
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Navigating News Bias: Why Indian Marketers Need Media Literacy Now More Than Ever
In an era of abundant information, understanding media bias is crucial for Indian marketers. This column explores how to critically evaluate sources, the impact of…
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Beyond the Bluster: Why Indian Marketers Must Master Lateral Reading for Source Credibility
In an age of information overload, Indian marketers need to move past surface-level evaluations of sources. Lateral reading offers a robust framework to verify information,…
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