Desk archive
Google's Search Generative Experience (SGE) is fundamentally changing how search works in India. This column offers practical strategies for Indian SEO professionals and businesses to…
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Free AI tools promise efficiency, but Indian marketers must critically assess the hidden costs, from data privacy risks and limited scalability to potential vendor lock-in.…
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In an age of information overload, understanding news credibility is crucial for Indian marketers and founders to make informed decisions. This column explores how to…
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Google Search will now direct users straight to a domain's AMP host page, discontinuing the practice of serving AMP content from its cache. This change…
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The rise of AI tools is challenging traditional notions of value in digital deliverables, pushing Indian businesses to judge results by outcomes rather than the…
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OpenAI is actively hiring engineers to develop new image, video, native, and conversational ad formats for ChatGPT, signaling a significant expansion of its monetization strategies…
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AI is fundamentally changing SEO, moving beyond traditional keyword stuffing to focus on user intent and contextual relevance. Indian businesses need to adapt to these…
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RedBus is increasingly using AI-backed insights, regional storytelling, and creator-led campaigns to engage with consumers, especially as over 60% of its business now originates from…
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India's Digital Personal Data Protection Act (DPDP Act) 2023 is set to redefine how Indian marketers collect, process, and store user data. Understand the key…
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OpenAI's latest data reveals that a majority of active ChatGPT consumer users now primarily use non-English languages, with significant growth in Asia and Africa. This…
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