ChatGPT-Referred Calls Show Higher Lead Qualification, Invoca Report Finds
A new Invoca report reveals that phone calls originating from ChatGPT are significantly more likely to qualify as sales leads compared to other channels, though…
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Desk archive
Tag: digital marketing
BCCL Appoints Ruchira Kanwal and Madhurita Sengupta to Key Leadership Roles
Bennett Coleman & Co. (BCCL) has announced key leadership appointments, with Ruchira Kanwal taking charge as business head for 1838 and Madhurita Sengupta as head…
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Brand Positioning Now a Key AI Search Variable, Semrush Reports
A new report from Semrush indicates that AI search engines are moving beyond traditional page ranking to build a probabilistic understanding of brands, making consistent…
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Decoding India’s AI Readiness for Marketers: Hype vs. Reality
As AI tools flood the market, Indian marketers face a unique challenge: discerning actionable insights from the prevalent hype. This column explores the current state…
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Beyond the Hype: Mastering Source Evaluation for Indian Marketers
In a digital landscape rife with information, discerning credible sources is crucial for Indian marketers. This column dissects how to move past headlines and social…
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TikTok Boosts AI Spam Detection in High-Risk Content, Joins C2PA Steering Committee
TikTok is enhancing its systems to detect AI-generated spam in sensitive areas like politics, finance, and health, while also joining the C2PA steering committee to…
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How to diagnose Google traffic drops without guessing the cause
A practical, source-backed framework for Indian SEO and marketing teams to separate likely content-quality or discoverability issues from possible search-interface click shifts before changing strategy.
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Google Clarifies AI Search Eligibility, QFCs, and Creator Partnerships for Advertisers
Ginny Marvin of Google addressed advertiser questions regarding AI Search eligibility, Qualified Future Conversions (QFC), and YouTube Creator Partnerships, offering context to recent Google Marketing…
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India’s DPDP Act: A Marketer’s Guide to Data Compliance and Trust
India's Digital Personal Data Protection Act (DPDP Act) 2023 significantly reshapes data handling. This column offers Indian marketers a practical guide to navigate the Act's…
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Justifying Generative Engine Optimization (GEO) Investment Beyond Traditional Attribution
As AI increasingly influences consumer decisions before website clicks, marketers face new challenges in proving the ROI of Generative Engine Optimization (GEO). A new approach…
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