The Unseen Costs of AI Tools: Why Indian SMBs Need a Reality Check
AI tools promise efficiency, but for Indian SMBs, hidden costs like data privacy, vendor lock-in, and integration challenges can quickly erode ROI. A practical look…
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Desk archive
Tag: digital marketing
The Unseen Cost of AI Tools: Why Indian Marketers Need a Data Strategy Now
AI tools promise efficiency, but without a robust data strategy, Indian marketers risk hidden costs and compliance pitfalls. Learn why understanding your data flow is…
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Meta Launches Muse AI Image Generator, Integrating with Instagram and WhatsApp
Meta has officially launched Muse Image, a new AI image generator developed by Meta Superintelligence Labs. The tool will be available for free through the…
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Writesonic Founder Shares 5 AI Agent SEO Lessons, Citing Massive Lead Growth from AI Search
Samanyou Garg, Founder and CEO of Writesonic, revealed how AI agents are transforming SEO, driving a significant increase in leads from AI search, from 2.5%…
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Crayons Advertising Marks 40 Years, Eyes AI for Future Growth in India
Indian advertising agency Crayons celebrates 40 years, announcing a continued focus on integrated marketing and the strategic incorporation of artificial intelligence across its services.
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OpenAI Introduces AI-Generated Ads for ChatGPT Ad Platform
OpenAI has launched a new feature allowing AI to generate ad variations directly within its ChatGPT Ad platform, aiming to streamline ad creation for marketers.
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ChatGPT Dominates AI Referral Traffic with 92.4% Share, Study Reveals
A new study analyzing 6.77 million LLM-driven sessions shows ChatGPT commanding 92.4% of AI referral traffic, highlighting its overwhelming lead in directing users to external…
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WhatsApp Business for Small Businesses: What You Can Set Up Safely With the Current Sources
A cautious guide for small businesses using WhatsApp as a customer communication channel, focused only on source-safe operational setup, support use cases, and practical limits.
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The AI-Powered Shift in Indian SEO: Adapting to Search Generative Experience
India's search landscape is evolving with Google's Search Generative Experience (SGE). This column explores what it means for Indian marketers, the impact on visibility, and…
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Indian Government Issues Notice to Meta Over Alleged Child Sexual Abuse Material in Instagram Ads
India's Ministry of Electronics and Information Technology (MeitY) has issued a notice to Meta, demanding a detailed explanation within seven days regarding alleged child sexual…
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