GitHub APAC marketing team automates event ops with GitHub Copilot and Actions
GitHub’s Japan and Korea marketing team built an automated event workflow using GitHub Copilot, Issues, and Actions — turning a manual two-day setup into a…
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Desk archive
Tag: marketing automation
India’s AI Opportunity: Beyond the Hype, Practical Steps for SMEs
Indian small and medium-sized enterprises (SMEs) can leverage AI beyond the hype. This column explores practical, cost-effective AI adoption strategies, focusing on immediate impact areas…
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How AI is Reshaping Indian Content Marketing Teams: A Strategic Shift
AI tools are not just automating tasks; they're fundamentally changing how Indian content marketing teams are structured, their skill requirements, and the value they deliver.…
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Shopify Introduces AI-Powered Marketing Automation Tool for Merchants
Shopify has launched Campaign Autopilot, an AI-powered marketing automation tool designed to simplify multi-channel campaign creation, management, and optimization for its merchants.
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AI’s Impact on Content Marketing Teams in India: Practical Strategies and Workflow Shifts
AI is fundamentally changing content marketing in India, from ideation to distribution. This column details practical workflow shifts, ethical considerations, and actionable strategies for Indian…
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AI Tools for Marketers: Choose by Use Case, Not Hype
A practical framework to help marketers compare AI tool types by task, review needs, limits, pricing checks, and team fit before subscribing.
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Best AI Tools for Marketers: How to Choose a Stack That Actually Fits Your Process
A practical, source-grounded guide to choosing AI marketing tools by use case, team size, risks, and fit—without relying on hype or unsupported tool claims.
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