Decoding India’s AI Readiness for Marketers: Hype vs. Reality
As AI tools flood the market, Indian marketers face a unique challenge: discerning actionable insights from the prevalent hype. This column explores the current state…
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Desk archive
Tag: marketing technology
Multi-Location Brands Grapple with Local Marketing Complexity, AI Orchestration Emerges as Solution
A new report highlights the growing complexity for multi-location brands in managing local marketing and Google Business Profile (GBP), with an AI orchestration layer identified…
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The Unseen Costs Of AI In Indian Digital Marketing
While AI promises efficiency in Indian digital marketing, this column explores the hidden complexities and costs beyond initial hype, from data privacy to integration challenges.
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JustAI Secures $17 Million Series A to Boost Agentic Martech in India
Indian AI-powered martech platform JustAI has raised $17 million in Series A funding, led by Base10, with participation from Y Combinator and Peak XV Partners.…
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How AI is Reshaping Content Marketing Teams in India
AI tools are changing how Indian content marketing teams operate, from ideation to distribution. This column explores the practical shifts and challenges for agencies and…
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