The GEO Claims Indian Agencies Should Be Careful Making to Clients
GEO is becoming a popular label in agency pitches, but the evidence base is still thin. Here is a practical, source-backed guide to the claims…
Read more
Desk archive
Tag: SEO
SEO Teams Grapple with AI Citation Tracking Across Multiple Search Engines
SEO teams are facing new challenges in tracking AI citations and content performance across a growing number of AI search engines, highlighting a significant measurement…
Read more
How to Evaluate an AI Search Optimization Course Before Paying for It
Use this practical framework to judge whether an AI search optimization course is current, credible, and worth the money before you pay.
Read more
Navigating AI’s Impact on Indian SEO: Beyond Keyword Stuffing
AI is reshaping search engine optimisation in India, moving the focus from traditional tactics to quality content, user experience, and ethical practices. This column explores…
Read more
Cloudflare and beehiiv Partner to Offer AI Crawler Controls for Publishers
Cloudflare and beehiiv have launched new AI crawl controls for newsletter publishers, allowing them to manage how AI search engines access their content and track…
Read more
Google ranking volatility in June 2026: what is confirmed and what Indian sites should do next
There is no verified source here confirming a June 2026 Google core update. What is confirmed is Google’s standing guidance on crawlable links, SEO basics,…
Read more
The GEO claims Indian agencies should avoid making to clients after Google’s AI Search push
Google’s AI search changes have created new sales language around “GEO”, but agencies should be careful not to turn uncertainty into guarantees. Here’s how Indian…
Read more
Organic Clicks Down? How to Read Search Changes in Search Console and GA4
A cautious measurement brief for marketers: how to separate possible search visibility issues, branded-demand shifts and reporting differences before reacting to an organic traffic drop.
Read more
Google Clarifies SEO Tools Lack Access to Internal Metrics, Emphasizes First-Party Reporting
Google has reiterated that third-party SEO tools do not have access to its internal metrics, advising Chief Marketing Officers (CMOs) to rely on its official…
Read more
How to make Indian business pages easier for AI search systems to cite without chasing GEO hype
There is no reliable shortcut that guarantees an AI answer system will cite your page. The safer approach is to make key business pages clearer,…
Read more