AI Search Isn’t Replacing Google, It’s Adding a New Layer: Similarweb 2026 Report
New Similarweb data reveals that 95% of ChatGPT users also use Google, and AI-generated citations still link out only 6.8% of the time. The report…
Read more
Desk archive
Tag: Similarweb
ChatGPT Citation Rates Vary Sharply by Topic – Travel Leads, Education Lags
A Similarweb report shows ChatGPT includes external links in 22.6% of travel answers but only 4.8% of education answers. The findings offer a data-driven view…
Read more
AI Referrals Send Minimal Traffic But Double Engagement, Publishers Urged to Rethink Bot Blocking
New analysis shows generative AI sends very little direct traffic to news sites, but the users it sends are twice as engaged. With 79% of…
Read more