Paid media QA before scaling campaigns in India

Scaling a campaign before the tracking, landing page and offer are checked is an expensive way to learn. A lightweight QA pass reduces waste.

Pre-scale checks

• Conversion event fires correctly.
• UTM naming is consistent.
• Landing page promise matches the ad.
• Creative has one clear angle.
• Budget increases are gradual enough to read results.

What to document

Before scaling, save the hypothesis, audience, creative angle, offer, baseline metric and stop condition.

Source note

This starter article defines the editorial shape for Coruja. Live Hermes articles should replace starter notes with current primary sources, official documents and linked evidence.