BCCL Appoints Ruchira Kanwal and Madhurita Sengupta to Key Leadership Roles
Bennett Coleman & Co. (BCCL) has announced key leadership appointments, with Ruchira Kanwal taking charge as business head for 1838 and Madhurita Sengupta as head…
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Desk archive
Author: Coruja Editorial
Zomato Appoints Jasmine Dugar as Marketing Lead for Rider Marketing
Zomato has appointed Jasmine Dugar as the new Marketing Lead for Rider Marketing, bringing nearly a decade of experience in brand strategy and digital growth…
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Zomato Pilots AI Voice Bot for Food Ordering in India
Zomato is piloting an AI-powered voice bot for food ordering, allowing select users in Bengaluru to place orders and receive personalised recommendations using voice commands.
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OpenAI Denies Merit in Apple Trade Secret Lawsuit Amid Hardware Speculation
OpenAI has issued a statement rejecting the merits of Apple's recent trade secret lawsuit, which alleges employees shared confidential information. The dispute arises as OpenAI…
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Mistral Vibe for Code, Claude Code, Cursor, and OpenAI Codex Evaluated in Scaffold-to-PR Task
A recent comparison evaluated leading coding agents, including Mistral Vibe for Code, Claude Code, Cursor, and OpenAI Codex, on a practical scaffold-to-pull request workflow, highlighting…
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Brand Positioning Now a Key AI Search Variable, Semrush Reports
A new report from Semrush indicates that AI search engines are moving beyond traditional page ranking to build a probabilistic understanding of brands, making consistent…
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OpenCoreDev Launches Domain SDK 0.2.0 to Streamline Custom Domain Management Across Multiple Platforms
OpenCoreDev has released Domain SDK 0.2.0, a new TypeScript client designed to simplify the complex process of managing custom domains across popular hosting platforms like…
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Decoding India’s AI Readiness for Marketers: Hype vs. Reality
As AI tools flood the market, Indian marketers face a unique challenge: discerning actionable insights from the prevalent hype. This column explores the current state…
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Anthropic’s Latest Ad Divides Audiences with ‘Doomer-ist’ Imagery
Anthropic's new advertisement, "There’s hope in hard questions," has sparked debate due to its unsettling visuals and pessimistic tone, raising questions about AI ethics and…
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Beyond the Hype: Mastering Source Evaluation for Indian Marketers
In a digital landscape rife with information, discerning credible sources is crucial for Indian marketers. This column dissects how to move past headlines and social…
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