Zomato Appoints Jasmine Dugar as Marketing Lead for Rider Marketing

Zomato, a prominent Indian food delivery platform, has announced the appointment of Jasmine Dugar as its new Marketing Lead for Rider Marketing. Dugar, who brings nearly a decade of experience in brand strategy, digital growth, and go-to-market planning, shared her new role in a LinkedIn post, signaling a significant move for the company’s rider-focused marketing initiatives.

This appointment underscores Zomato’s strategic focus on strengthening its engagement and communication with its extensive network of delivery partners. Dugar’s expertise across diverse sectors is expected to play a crucial role in developing innovative marketing strategies tailored for Zomato’s rider community.

Key facts

| Role | Marketing Lead – Rider Marketing |
| Company | Zomato |
| Appointee | Jasmine Dugar |
| Previous Role | Brand Manager, Bajaj Auto |

Dugar’s Professional Background

Before joining Zomato, Jasmine Dugar served as a brand manager at Bajaj Auto Ltd. There, she was instrumental in the marketing strategy for key products, including the Chetak electric scooter and the Bajaj Freedom CNG motorcycle. Her work at Bajaj Auto involved navigating the competitive automotive sector with a focus on both traditional and emerging market segments.

Her career also includes significant stints at other major Indian companies. Dugar held brand management positions at Mahindra Holidays & Resorts India and UltraTech Cement. In these roles, she was responsible for leading brand strategy, driving digital growth initiatives, managing product launches, and executing comprehensive marketing campaigns. Her experience spans the automotive, hospitality, and building materials sectors, showcasing her versatility in brand and digital marketing.

Impact on Zomato’s Rider Marketing

With her background in category creation, brand launches, and digital growth, Dugar is well-positioned to enhance Zomato’s rider marketing efforts. This includes developing strategies to attract new riders, improve retention, and foster a stronger sense of community and loyalty among existing delivery partners. Her past work demonstrates a strong understanding of consumer insights and go-to-market planning, which will be critical in a dynamic and competitive market like India’s food delivery sector.

The focus on rider marketing is vital for Zomato, as its delivery partners are the backbone of its operations. Effective marketing to this segment can lead to improved service quality, operational efficiency, and overall brand perception. Dugar’s appointment highlights Zomato’s commitment to investing in its rider ecosystem through dedicated marketing leadership.

Implications for Digital Marketing in India

This move by Zomato reflects a broader trend in the Indian digital and e-commerce landscape, where companies are increasingly investing in specialized marketing roles to cater to distinct segments of their ecosystem. For digital marketing professionals and companies in India, Dugar’s appointment at Zomato signals the growing importance of targeted, data-driven strategies for critical operational stakeholders, not just end-consumers. Her experience in digital growth across various industries will likely inform Zomato’s approach to leveraging digital channels for rider engagement and recruitment.

Source: Social Samosa, https://www.socialsamosa.com/industry-updates/zomato-jasmine-dugar-marketing-lead-rider-marketing-12165511

Datos clave

Punto	Detalle
Fuente	Social Samosa
Fecha	2026-07-15T07:21:32+00:00
Tema	Zomato appoints Jasmine Dugar as Marketing Lead for Rider Marketing