Primex Media to Lead PR and Communications for Jivraj9 Tea Group

Jivraj9 Tea Group, a well-established tea brand based in Gujarat, has officially appointed Primex Media Services Pvt. Ltd. as its public relations and communications partner. This collaboration aims to enhance the tea group’s brand visibility and storytelling across various media platforms in India.

Under the new mandate, Primex Media will be responsible for developing and executing Jivraj9 Tea Group’s PR strategy, managing media relations, and overseeing all communication efforts. The agency’s work scope includes a broad range of activities designed to elevate the brand’s presence and narrative.

Strategic Communications Focus

The partnership will concentrate on several key areas, including comprehensive brand communication, leadership profiling for key figures within Jivraj9 Tea Group, and product-related storytelling. Primex Media will also drive industry engagement and outreach across diverse sectors such as business, Fast-Moving Consumer Goods (FMCG), marketing, and lifestyle media. This effort will span both regional and national media outlets, including digital platforms.

A significant part of the strategy involves crafting narratives around evolving tea consumption trends, highlighting Gujarat’s unique tea culture, emphasizing product quality, and showcasing the company’s growth trajectory. This integrated approach seeks to connect with consumers on a deeper level, moving beyond mere product visibility.

Leadership Perspectives

Viren Shah, Chairman of Jivraj9 Tea Group, highlighted the importance of this partnership for the brand’s next phase of growth. Shah stated that effective communication is crucial to reflect the brand’s larger story, which encompasses taste, quality, legacy, and modern chai culture. He expressed confidence that Primex Media’s understanding of both regional and national media ecosystems would be instrumental in strengthening this narrative consistently.

Nitesh Desai, Founder and CEO of Primex Media Services Pvt. Ltd., commented on securing the mandate, recognizing Jivraj9 Tea Group as a significant “Gujarat story.” Desai emphasized the brand’s strong consumer connection and substantial growth potential. He outlined Primex Media’s focus on building a sustained reputation engine for Jivraj9 Tea Group through strategic storytelling, robust media relations, enhanced leadership visibility, and category-led PR initiatives. Desai believes this will position Jivraj9 Tea Group as a prominent voice within Gujarat’s tea and FMCG landscape.

Key facts

Aspect	Detail
Client	Jivraj9 Tea Group
Agency	Primex Media Services Pvt. Ltd.
Mandate	Public relations and communications
Focus	Strategic PR planning, media relations, brand storytelling

Scope of Work for Primex Media

Primex Media’s detailed scope of work for Jivraj9 Tea Group includes strategic PR planning, media relations management, and leadership profiling. The agency will also handle product and category communication, ensuring broad outreach across regional and national media. Content-led brand communication and the development of specialized PR initiatives focusing on tea culture and consumer behavior are also central to the mandate.

For Coruja readers in India, this development signifies a strategic move in the Indian FMCG sector, particularly within the competitive tea market. The appointment of a specialized PR agency like Primex Media underscores the increasing importance of sophisticated brand communication and digital marketing strategies for traditional brands seeking to expand their market presence and connect with modern consumers. This focuses on strategic storytelling and regional outreach, which can provide valuable insights for other Indian brands navigating similar growth trajectories.

Source: Social Samosa, https://www.socialsamosa.com/industry-updates/primex-media-pr-communications-jivraj9-tea-group-12131237