Schneider Electric India VP Marketing Rajat Abbi Discusses AI-Led Digital Marketing and Sustainability

Rajat Abbi, Vice President of Marketing at Schneider Electric India, recently shared insights into the company’s approach to digital marketing, emphasizing the critical role of AI in engaging target audiences and furthering sustainability goals. Abbi highlighted the importance of innovative ideas to stand out in a competitive market, focusing on developing deep campaigns that position Schneider Electric as India’s Energy Technology Partner.

Key facts

Aspect	Detail
Name	Rajat Abbi
Title	Vice President, Marketing, Schneider Electric India
Key Focus Areas	AI-led digital marketing, engaging target audiences, sustainability
Sustainability Initiative	Green Yodha 2.0

AI-Led Digital Marketing Strategy

Abbi detailed that AI-led digital marketing is a core component of Schneider Electric India’s strategy for experimenting with and engaging audiences effectively. This approach allows the marketing team to develop and deploy campaigns that are relatable and create a lasting impact on consumers. The continuous exploration of new channels and technologies, including social media platforms like Instagram Reels, is seen as a vital source of knowledge and a means to stay curious and innovative in marketing efforts.

Leadership and Team Empowerment

Beyond technological strategies, Abbi underscored the significance of leadership in fostering a thriving environment for marketing teams. He stated that enabling his team to succeed, mentoring individuals, and supporting their professional growth are among his highest satisfactions. Building strong teams based on trust, empathy, and a culture where employees feel valued and inspired is paramount. This environment, he believes, is crucial for delivering impactful campaigns.

Driving Sustainability with Green Yodha 2.0

A significant part of Schneider Electric India’s mission, as articulated by Abbi, is to keep the sustainability agenda high through initiatives like Green Yodha 2.0. This program is central to the company’s efforts to showcase its role as India’s Energy Technology Partner. The integration of sustainability into marketing campaigns aims to raise awareness and drive action towards greener practices, aligning with the broader purpose of making a meaningful impact.

Customer Engagement and Problem Solving

Abbi also highlighted the importance of partnering with business leaders to engage with and solve real customer problems. This customer-centric approach ensures that marketing efforts are not just about promotion but about addressing genuine needs and challenges faced by consumers and businesses. By developing campaigns that resonate deeply, Schneider Electric aims to solidify its position as a trusted partner in India’s energy sector.

Content Consumption and Learning

Reflecting on personal habits, Abbi mentioned his evolving content consumption patterns, which include reading Indian and global news, following technology and gadget trends, and engaging with various forms of media from OTT channels to short-form video platforms. He views each platform as a source of knowledge, emphasizing the importance of exploring new channels and remaining curious to try new things. This continuous learning informs his strategic approach to marketing and team leadership.

Source: afaqs! – afaqs! Pause – Rajat Abbi, Vice President, Marketing, Schneider Electric India (https://www.afaqs.com/afaqs-pause/afaqs-pause-rajat-abbi-vice-president-marketing-schneider-electric-india-12107620)