How AI is Reshaping Paid Media for Indian Marketers
AI is fundamentally changing how Indian marketers approach paid media, from ad creative generation to campaign optimisation and fraud detection. This column explores the practical…
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Desk archive
Tag: marketing strategy
Decoding India’s AI Readiness for Marketers: Hype vs. Reality
As AI tools flood the market, Indian marketers face a unique challenge: discerning actionable insights from the prevalent hype. This column explores the current state…
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Beyond the Hype: Mastering Source Evaluation for Indian Marketers
In a digital landscape rife with information, discerning credible sources is crucial for Indian marketers. This column dissects how to move past headlines and social…
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Beyond Headlines: A Marketer’s Guide to Verifying AI and Tech News in India
For Indian marketers and founders, discerning reliable information on AI and tech is crucial. This column outlines a framework for deep-diving into sources, differentiating primary…
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India’s DPDP Act: A Marketer’s Guide to Data Compliance and Trust
India's Digital Personal Data Protection Act (DPDP Act) 2023 significantly reshapes data handling. This column offers Indian marketers a practical guide to navigate the Act's…
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The Hidden Price of “Free” AI Tools for Indian Marketers
Free AI tools promise efficiency, but Indian marketers must critically assess the hidden costs, from data privacy risks and limited scalability to potential vendor lock-in.…
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Google Trends for Indian Marketers: Beyond Basic Keyword Research
Discover how Indian marketers can leverage Google Trends for nuanced insights into local market shifts, emerging product categories, and consumer behavior, moving beyond basic keyword…
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Schneider Electric India VP Marketing Rajat Abbi Discusses AI-Led Digital Marketing and Sustainability
Rajat Abbi, Vice President of Marketing at Schneider Electric India, highlights the role of AI-led digital marketing in engaging target audiences and advancing sustainability initiatives…
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Google Ads Restores Target CPA and Target ROAS Naming for Bidding Strategies
Google Ads is reverting to its original "Target CPA" and "Target ROAS" names for specific Smart Bidding strategies, aiming to clarify the distinction between target-based…
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Laura Abreu’s Google Ads Exit: A Lesson in Client Selection and Setting Expectations
Performance marketing strategist Laura Abreu shares a pivotal client experience that led her to step away from Google Ads for a period, highlighting critical lessons…
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