Zomato Appoints Jasmine Dugar as Marketing Lead for Rider Marketing
Zomato has appointed Jasmine Dugar as the new Marketing Lead for Rider Marketing, bringing nearly a decade of experience in brand strategy and digital growth…
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Desk archive
Tag: marketing
Justifying Generative Engine Optimization (GEO) Investment Beyond Traditional Attribution
As AI increasingly influences consumer decisions before website clicks, marketers face new challenges in proving the ROI of Generative Engine Optimization (GEO). A new approach…
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Jindal Stainless Appoints Aanchal Wadhwa as Lead, External Communications
Jindal Stainless has appointed Aanchal Wadhwa as its new Lead – External Communications, bringing over 13 years of experience in corporate communications and reputation management…
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Google Enhances Demand Gen Campaigns with New AI Creative and Reporting Tools
Google is rolling out new updates for Demand Gen campaigns, introducing Gemini-powered AI creative recommendations, expanded video optimization, and advanced measurement tools to help advertisers…
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Google Clarifies SEO Tools Lack Access to Internal Metrics, Emphasizes First-Party Reporting
Google has reiterated that third-party SEO tools do not have access to its internal metrics, advising Chief Marketing Officers (CMOs) to rely on its official…
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Tata Salt’s Journey: A Case Study in Brand Building and Public Health Impact in India
Explore how Tata Salt transformed from a kitchen staple into a symbol of national pride and nutritional well-being, shaping consumer behavior and public health in…
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India Secures 9 More Cannes Lions Shortlists Ahead of Festival Opening
India has added nine new shortlists to its tally for Cannes Lions 2026, bringing the total to 17 entries recognized before the festival officially begins.…
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