audience targeting

AI Search/Aug 11, 2026/4 min read

Google Ads’ scenic route: “non-linear targeting” pitches a cheaper path for $100-click niches

Search Engine Journal outlines an alternative Google Ads targeting strategy built on six real campaigns, aimed at advertisers priced out of $100-click niches.

Household Income Exclusions Spotted in Google Performance Max Campaigns

Advertisers can now exclude specific household income brackets from Performance Max campaigns, offering a new level of audience control while maintaining Google’s AI-driven optimisation.

Google Ads to Automatically Enroll Advertisers in Conversion-Based Customer Lists

Google Ads is set to automatically enroll eligible advertisers into conversion-based customer lists, leveraging first-party data for enhanced audience targeting and campaign performance.

Tag: audience targeting

Google Ads’ scenic route: “non-linear targeting” pitches a cheaper path for $100-click niches

Household Income Exclusions Spotted in Google Performance Max Campaigns

Google Ads to Automatically Enroll Advertisers in Conversion-Based Customer Lists