Desk archive
In an age of information overload, Indian marketers need to move past surface-level evaluations of sources. Lateral reading offers a robust framework to verify information,…
Read more
For Indian marketers, staying abreast of current affairs isn't just about general knowledge; it's a strategic imperative. From policy shifts to cultural events, understanding the…
Read more
As Q3 approaches, marketers in India need to understand five critical AI search shifts impacting visibility and click-through rates. AI Overviews and new citation practices…
Read more
Google's core updates continue to reshape the SEO landscape in India. This column unpacks the impact of recent updates, drawing insights from winners and losers,…
Read more
An analysis of Google's December 2025 Core Update and its implications for SEO professionals, content creators, and businesses in India, focusing on shifts in visibility…
Read more
Instagram has rolled out expanded 'Your Algorithm' controls to its main feed, allowing users to directly influence the topics that shape their content recommendations across…
Read more
Google's Search Generative Experience (SGE) is slowly rolling out, promising to reshape how users find information. For Indian SEO professionals, understanding its practical impact on…
Read more
Google's Search Generative Experience (SGE) is rolling out, bringing significant changes to how information is presented in search results. For Indian marketers and businesses, understanding…
Read more
Google's Search Generative Experience (SGE) represents a fundamental shift for Indian SEO professionals. This column explores how generative AI in search redefines visibility, content strategy,…
Read more
Following RCB's second consecutive IPL victory, Indian brands including Puma, Zomato, Myntra, and Amazon quickly engaged on social media, showcasing real-time marketing tactics. This demonstrates…
Read more