The GEO Claims Indian Agencies Should Be Careful Making to Clients
GEO is becoming a popular label in agency pitches, but the evidence base is still thin. Here is a practical, source-backed guide to the claims…
Read more
Desk archive
Tag: digital marketing
Google’s Expanded Ad Policy to Introduce New Advertiser Qualification Signals
Google is gradually expanding its Limited Ad Serving policy from June 2026 through 2028, introducing new advertiser qualification signals tied to user reports, identity, and…
Read more
SEO Teams Grapple with AI Citation Tracking Across Multiple Search Engines
SEO teams are facing new challenges in tracking AI citations and content performance across a growing number of AI search engines, highlighting a significant measurement…
Read more
How to Evaluate an AI Search Optimization Course Before Paying for It
Use this practical framework to judge whether an AI search optimization course is current, credible, and worth the money before you pay.
Read more
Navigating AI’s Impact on Indian SEO: Beyond Keyword Stuffing
AI is reshaping search engine optimisation in India, moving the focus from traditional tactics to quality content, user experience, and ethical practices. This column explores…
Read more
Google Updates AI Max Reporting and Plans Automatic DSA Upgrades by 2027
Google has refreshed its AI Max for Search documentation, providing new reporting guidance and confirming that campaigns using Dynamic Search Ads (DSA) will be automatically…
Read more
Cloudflare and beehiiv Partner to Offer AI Crawler Controls for Publishers
Cloudflare and beehiiv have launched new AI crawl controls for newsletter publishers, allowing them to manage how AI search engines access their content and track…
Read more
How to Read Search Console and GA4 Carefully During Search Volatility
A practical, source-backed guide to reading Search Console and GA4 carefully when search performance is volatile, without treating a short-term lift as proof of recovery.
Read more
Shopify Introduces AI-Powered Marketing Automation Tool for Merchants
Shopify has launched Campaign Autopilot, an AI-powered marketing automation tool designed to simplify multi-channel campaign creation, management, and optimization for its merchants.
Read more
The GEO claims Indian agencies should avoid making to clients after Google’s AI Search push
Google’s AI search changes have created new sales language around “GEO”, but agencies should be careful not to turn uncertainty into guarantees. Here’s how Indian…
Read more