Google Ads Editor 2.13 Adds AI Max Support for Shopping Campaigns
Google Ads Editor 2.13 rolls out with AI Max for Shopping, expanded Demand Gen features, and Performance Max retention goals, giving advertisers more offline campaign…
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Desk archive
Tag: Google Ads
Household Income Exclusions Spotted in Google Performance Max Campaigns
Advertisers can now exclude specific household income brackets from Performance Max campaigns, offering a new level of audience control while maintaining Google’s AI-driven optimisation.
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Google Expands Performance Max Product Reporting to All Networks
Google has broadened its Performance Max product-level reporting to include data from all eligible networks, moving beyond its previous limitation to Search network activity. This…
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Google Clarifies AI Search Eligibility, QFCs, and Creator Partnerships for Advertisers
Ginny Marvin of Google addressed advertiser questions regarding AI Search eligibility, Qualified Future Conversions (QFC), and YouTube Creator Partnerships, offering context to recent Google Marketing…
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Google Ads Mandates AI Content Disclosure, Including for India
Google Ads now requires advertisers to disclose the use of generative AI in ad creative, impacting campaigns across Search, YouTube, and Discover, with specific implications…
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Google Clarifies Smart Bidding Update for Budget-Limited Campaigns
Google has issued clarifications regarding upcoming changes to its Smart Bidding system, specifically addressing how budget-limited Target CPA and Target ROAS campaigns will behave starting…
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Google’s Expanded Ad Policy to Introduce New Advertiser Qualification Signals
Google is gradually expanding its Limited Ad Serving policy from June 2026 through 2028, introducing new advertiser qualification signals tied to user reports, identity, and…
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Google Updates AI Max Reporting and Plans Automatic DSA Upgrades by 2027
Google has refreshed its AI Max for Search documentation, providing new reporting guidance and confirming that campaigns using Dynamic Search Ads (DSA) will be automatically…
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Google Ads to Automatically Enroll Advertisers in Conversion-Based Customer Lists
Google Ads is set to automatically enroll eligible advertisers into conversion-based customer lists, leveraging first-party data for enhanced audience targeting and campaign performance.
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Google Ads Restores Target CPA and Target ROAS Naming for Bidding Strategies
Google Ads is reverting to its original "Target CPA" and "Target ROAS" names for specific Smart Bidding strategies, aiming to clarify the distinction between target-based…
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