Digital Marketing Strategy for Small Teams in India: A Practical Framework
A practical framework for small teams in India to choose channels, connect them to business goals, measure useful outcomes, and avoid spreading effort too thin.
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Desk archive
Tag: India
ED Raids Five Bengaluru Crypto Platforms Over Alleged Illegal Cross-Border Transfers
India's Enforcement Directorate has searched five Bengaluru-based crypto platforms, freezing ₹6 Cr in bank accounts, over alleged unauthorised cross-border money transfers using virtual digital assets.
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AI Search in India: What Website Owners Should Do Now
AI search is changing how some answers are presented. Indian website owners should respond with useful content, clear trust signals, careful automation, and better page-level…
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Beyond the Headlines: Evaluating News Sources for Indian Marketers
In today's information-rich environment, Indian marketers face challenges discerning credible news from misinformation. This column offers practical frameworks to critically evaluate news sources, identify bias,…
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Wecora Login: A Practical Guide for Users in India
Understand the Wecora login process, key features, and essential checks for users in India. This guide covers practical steps, security considerations, and troubleshooting tips.
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The Leaf Secures Digital Mandate for Rainbow Children’s Hospital Group in India
Bengaluru-based marketing and creative agency The Leaf has been appointed to manage the social media and online reputation for Rainbow Children’s Hospital Group and its…
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Samsung’s India Journey: From Feature Phones to Market Leadership
A new case study highlights Samsung's strategic adaptation, innovation, and long-term vision that cemented its market leadership across smartphones, TVs, and appliances in India.
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AI Accelerates Thought Leadership’s Authenticity Crisis in India
A new report highlights how generative AI is intensifying the ghostwriting crisis in thought leadership, leading to a decline in trust among C-suite executives in…
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Amazon Launches AI-Powered Seller Assistant for Indian Merchants
Amazon has rolled out an AI-powered Seller Assistant in India, leveraging Amazon Bedrock, Amazon Nova, and Anthropic Claude models to streamline operations for its 1.7…
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Hero MotoCorp Elevates Sanjay Singh to Deputy General Manager
Hero MotoCorp has announced the promotion of Sanjay Singh to Deputy General Manager. Singh, an IIM Indore alumnus, brings over two decades of automotive industry…
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