Desk archive
The luxury natural stone brand has launched a new logo and visual identity, developed by TBWA\Lintas, alongside a three-month campaign spanning OTT, digital, print and…
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While AI promises efficiency for Indian marketers, the hidden costs in data privacy, ethical deployment, and vendor lock-in often go unaddressed. This column explores what…
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AI creative assistants are evolving rapidly, offering Indian marketing and advertising agencies new tools for content generation, ideation, and campaign optimization. But are they a…
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AI is fundamentally reshaping SEO in India. This guide explores how marketers can adapt to Google's intensified focus on EEAT and the rise of generative…
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Generative AI is reshaping how Indians search and how businesses must adapt their SEO strategies. This column explores the implications of Google's Search Generative Experience…
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AI tools promise efficiency, but without a robust data strategy, Indian marketers risk hidden costs and compliance pitfalls. Learn why understanding your data flow is…
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In an age of information overload, understanding news credibility is crucial for Indian marketers and founders to make informed decisions. This column explores how to…
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AI is rapidly reshaping search engine optimisation. For Indian marketers, understanding these shifts is crucial to maintaining visibility and driving organic growth. This column explores…
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AI tools offer speed but demand rigorous fact-checking. Indian marketers must adopt lateral reading to verify AI-generated content, moving beyond single-source reliance to cross-reference claims…
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In an era of abundant information, understanding media bias is crucial for Indian marketers. This column explores how to critically evaluate sources, the impact of…
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