Google Ads Editor 2.13 Adds AI Max Support for Shopping Campaigns
Google Ads Editor 2.13 rolls out with AI Max for Shopping, expanded Demand Gen features, and Performance Max retention goals, giving advertisers more offline campaign…
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Desk archive
Tag: PPC
Household Income Exclusions Spotted in Google Performance Max Campaigns
Advertisers can now exclude specific household income brackets from Performance Max campaigns, offering a new level of audience control while maintaining Google’s AI-driven optimisation.
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Google Clarifies Smart Bidding Update for Budget-Limited Campaigns
Google has issued clarifications regarding upcoming changes to its Smart Bidding system, specifically addressing how budget-limited Target CPA and Target ROAS campaigns will behave starting…
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Broken Form Costs Agency Months of Leads, Highlights Communication Gaps in PPC Campaigns
A technical glitch where a lead generation form failed to send email notifications led to an agency losing months of client leads, underscoring the critical…
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Google Ads to Automatically Enroll Advertisers in Conversion-Based Customer Lists
Google Ads is set to automatically enroll eligible advertisers into conversion-based customer lists, leveraging first-party data for enhanced audience targeting and campaign performance.
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Google Ads Restores Target CPA and Target ROAS Naming for Bidding Strategies
Google Ads is reverting to its original "Target CPA" and "Target ROAS" names for specific Smart Bidding strategies, aiming to clarify the distinction between target-based…
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Laura Abreu’s Google Ads Exit: A Lesson in Client Selection and Setting Expectations
Performance marketing strategist Laura Abreu shares a pivotal client experience that led her to step away from Google Ads for a period, highlighting critical lessons…
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Microsoft Advertising Introduces Product Explorer for Enhanced Feed Management
Microsoft Advertising has launched Product Explorer, a new feature within its Merchant Center designed to help advertisers in the US efficiently analyze product feed health,…
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PPC Underspend Highlights Importance of Fundamentals, Human Oversight
A significant PPC underspend incident underscores the critical need for rigorous account monitoring, budget pacing, and human oversight in an increasingly automated digital marketing landscape.
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Microsoft Ads Launches Product Explorer for Enhanced Catalog Management
Microsoft Ads introduces Product Explorer, a new reporting tool designed to help advertisers gain deeper insights into their product catalog health and performance, simplifying identification…
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