Google Ads Editor 2.13 Adds AI Max Support for Shopping Campaigns
Google Ads Editor 2.13 rolls out with AI Max for Shopping, expanded Demand Gen features, and Performance Max retention goals, giving advertisers more offline campaign…
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Desk archive
Category: Digital Marketing
Growth, paid media, conversion, email, CRM, analytics and marketing automation.
Household Income Exclusions Spotted in Google Performance Max Campaigns
Advertisers can now exclude specific household income brackets from Performance Max campaigns, offering a new level of audience control while maintaining Google’s AI-driven optimisation.
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Classic Marble Company unveils refreshed brand identity with integrated digital campaign
The luxury natural stone brand has launched a new logo and visual identity, developed by TBWA\Lintas, alongside a three-month campaign spanning OTT, digital, print and…
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IIDE Integrates AI Across Digital Marketing Curriculum to Meet Evolving Industry Demands
IIDE is revamping its digital marketing courses for 2026, embedding AI tools and workflows into every module to prepare students for the rapidly changing job…
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Understanding Online Casino Bonus Terms: A Guide for Indian Players (Sponsored)
Navigating online casino bonuses can be tricky. This sponsored guide helps Indian players understand common bonus terms like wagering requirements, game contributions, and withdrawal limits…
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BCCL Appoints Ruchira Kanwal and Madhurita Sengupta to Key Leadership Roles
Bennett Coleman & Co. (BCCL) has announced key leadership appointments, with Ruchira Kanwal taking charge as business head for 1838 and Madhurita Sengupta as head…
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Zomato Appoints Jasmine Dugar as Marketing Lead for Rider Marketing
Zomato has appointed Jasmine Dugar as the new Marketing Lead for Rider Marketing, bringing nearly a decade of experience in brand strategy and digital growth…
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Shakambhari Group Appoints Sourav Mookerjee as GM – Brand & Communications
Shakambhari Group has announced the appointment of Sourav Mookerjee as its General Manager – Brand & Communications. Mookerjee will oversee brand strategy for Elegant Steel…
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PHD MENA Appointed Media AOR for Wynn Al Marjan Island
PHD MENA will manage the global media strategy and planning for the launch of Wynn Al Marjan Island, Wynn's first resort in the Middle East.
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Google Clarifies Smart Bidding Update for Budget-Limited Campaigns
Google has issued clarifications regarding upcoming changes to its Smart Bidding system, specifically addressing how budget-limited Target CPA and Target ROAS campaigns will behave starting…
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