Desk archive
Growth, paid media, conversion, email, CRM, analytics and marketing automation.
A technical glitch where a lead generation form failed to send email notifications led to an agency losing months of client leads, underscoring the critical…
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Zee Entertainment has announced new advertising partnerships with Lenovo, Ceat, Jaguar Land Rover, Adidas, Zydus, and JBL for its coverage of the FIFA World Cup…
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Rajat Abbi, Vice President of Marketing at Schneider Electric India, highlights the role of AI-led digital marketing in engaging target audiences and advancing sustainability initiatives…
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GEO is becoming a popular label in agency pitches, but the evidence base is still thin. Here is a practical, source-backed guide to the claims…
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Google is gradually expanding its Limited Ad Serving policy from June 2026 through 2028, introducing new advertiser qualification signals tied to user reports, identity, and…
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Teamwork Communications Group has been appointed to manage strategic communications and media engagement for RG Hospitals, a leading urology and minimally invasive surgery network in…
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Explore how Tata Salt transformed from a kitchen staple into a symbol of national pride and nutritional well-being, shaping consumer behavior and public health in…
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India has added nine new shortlists to its tally for Cannes Lions 2026, bringing the total to 17 entries recognized before the festival officially begins.…
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Flipkart's Glamp Up Fest 2026, intended to showcase its growing beauty business, faced controversy after videos surfaced showing influencers scrambling for gift hampers, leading to…
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A practical framework for small teams in India to choose channels, connect them to business goals, measure useful outcomes, and avoid spreading effort too thin.
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