Primex Media to Lead PR and Communications for Jivraj9 Tea Group
Jivraj9 Tea Group has appointed Primex Media Services Pvt. Ltd. to manage its public relations and communications, focusing on strategic storytelling and media outreach for…
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Desk archive
Category: Digital Marketing
Growth, paid media, conversion, email, CRM, analytics and marketing automation.
BMCG Advocates for Strategic Brand Decisions Amidst India’s Fragmented Market
R. K. Swamy's subsidiary, Brands & Marketing Consultancy Group (BMCG), emphasizes a diagnostic approach to help brands navigate market fragmentation, data overload, and ROI demands…
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Wow! Momo Introduces 4-in-1 Box to Reposition Momos as Shareable Indian Meal
Wow! Momo has launched a new 4-in-1 Momo Box in India, aiming to transform momos from a solo snack into a shareable meal for families…
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Broken Form Costs Agency Months of Leads, Highlights Communication Gaps in PPC Campaigns
A technical glitch where a lead generation form failed to send email notifications led to an agency losing months of client leads, underscoring the critical…
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Zee Entertainment Secures New Advertisers for FIFA World Cup 2026 Broadcast
Zee Entertainment has announced new advertising partnerships with Lenovo, Ceat, Jaguar Land Rover, Adidas, Zydus, and JBL for its coverage of the FIFA World Cup…
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Schneider Electric India VP Marketing Rajat Abbi Discusses AI-Led Digital Marketing and Sustainability
Rajat Abbi, Vice President of Marketing at Schneider Electric India, highlights the role of AI-led digital marketing in engaging target audiences and advancing sustainability initiatives…
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The GEO Claims Indian Agencies Should Be Careful Making to Clients
GEO is becoming a popular label in agency pitches, but the evidence base is still thin. Here is a practical, source-backed guide to the claims…
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Google’s Expanded Ad Policy to Introduce New Advertiser Qualification Signals
Google is gradually expanding its Limited Ad Serving policy from June 2026 through 2028, introducing new advertiser qualification signals tied to user reports, identity, and…
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Teamwork Communications Group to Handle PR for RG Hospitals Across India
Teamwork Communications Group has been appointed to manage strategic communications and media engagement for RG Hospitals, a leading urology and minimally invasive surgery network in…
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Tata Salt’s Journey: A Case Study in Brand Building and Public Health Impact in India
Explore how Tata Salt transformed from a kitchen staple into a symbol of national pride and nutritional well-being, shaping consumer behavior and public health in…
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