India Secures 9 More Cannes Lions Shortlists Ahead of Festival Opening
India has added nine new shortlists to its tally for Cannes Lions 2026, bringing the total to 17 entries recognized before the festival officially begins.…
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Desk archive
Category: Digital Marketing
Growth, paid media, conversion, email, CRM, analytics and marketing automation.
Flipkart Creator Event Sparks Controversy Over Gift Hamper Scramble
Flipkart's Glamp Up Fest 2026, intended to showcase its growing beauty business, faced controversy after videos surfaced showing influencers scrambling for gift hampers, leading to…
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Digital Marketing Strategy for Small Teams in India: A Practical Framework
A practical framework for small teams in India to choose channels, connect them to business goals, measure useful outcomes, and avoid spreading effort too thin.
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Google Ads to Automatically Enroll Advertisers in Conversion-Based Customer Lists
Google Ads is set to automatically enroll eligible advertisers into conversion-based customer lists, leveraging first-party data for enhanced audience targeting and campaign performance.
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Google Ads Restores Target CPA and Target ROAS Naming for Bidding Strategies
Google Ads is reverting to its original "Target CPA" and "Target ROAS" names for specific Smart Bidding strategies, aiming to clarify the distinction between target-based…
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Laura Abreu’s Google Ads Exit: A Lesson in Client Selection and Setting Expectations
Performance marketing strategist Laura Abreu shares a pivotal client experience that led her to step away from Google Ads for a period, highlighting critical lessons…
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Understanding Online Casino Bonus Structures: A Deep Dive for Digital Marketers
For digital marketers in the iGaming sector, understanding the nuances of online casino bonus structures is key to effective user acquisition and retention. This sponsored…
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Meta Boosts Shopping Features with Live Video Ads and Virtual Card Payments
Meta is rolling out new commerce features across Facebook and Instagram, including expanded Live Video Ads globally and a virtual card payment option, to enhance…
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Microsoft Advertising Introduces Product Explorer for Enhanced Feed Management
Microsoft Advertising has launched Product Explorer, a new feature within its Merchant Center designed to help advertisers in the US efficiently analyze product feed health,…
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PPC Underspend Highlights Importance of Fundamentals, Human Oversight
A significant PPC underspend incident underscores the critical need for rigorous account monitoring, budget pacing, and human oversight in an increasingly automated digital marketing landscape.
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