Meta Boosts Shopping Features with Live Video Ads and Virtual Card Payments
Meta is rolling out new commerce features across Facebook and Instagram, including expanded Live Video Ads globally and a virtual card payment option, to enhance…
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Desk archive
Category: Digital Marketing
Growth, paid media, conversion, email, CRM, analytics and marketing automation.
Microsoft Advertising Introduces Product Explorer for Enhanced Feed Management
Microsoft Advertising has launched Product Explorer, a new feature within its Merchant Center designed to help advertisers in the US efficiently analyze product feed health,…
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PPC Underspend Highlights Importance of Fundamentals, Human Oversight
A significant PPC underspend incident underscores the critical need for rigorous account monitoring, budget pacing, and human oversight in an increasingly automated digital marketing landscape.
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Microsoft Ads Launches Product Explorer for Enhanced Catalog Management
Microsoft Ads introduces Product Explorer, a new reporting tool designed to help advertisers gain deeper insights into their product catalog health and performance, simplifying identification…
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Walmart Connect Audiences Now Available on Google Display & Video 360 for Advertisers
Advertisers can now leverage Walmart Connect's audience data within Google Display & Video 360, starting with YouTube campaigns, to target shoppers and measure sales directly.
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Hudson Heads to SIU for Dance, Pursuing Early Childhood Education
Mt. Vernon senior Lola Hudson is set to join Southern Illinois University’s dance team while also pursuing a degree in early childhood education, following a…
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HoABL Launches ‘Are You The Chosen One?’ Campaign for The Sarayu in Ayodhya, Featuring Ranbir Kapoor
The House of Abhinandan Lodha (HoABL) has unveiled a new digital campaign, 'Are you the chosen one?', for its Ayodhya project, The Sarayu, starring actor…
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Canva AI for content teams in India: what to check first
A practical review frame for teams considering Canva AI for social posts, thumbnails, presentations and campaign assets.
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WhatsApp, Reels and LinkedIn: where Indian brands should test first
A channel testing frame for brands deciding where to focus social, community and conversion work.
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Paid media QA before scaling campaigns in India
A practical QA framework before scaling Google, Meta, LinkedIn or creator-led paid campaigns.
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